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商務(wù)英語函電

商務(wù)英語函電

定 價(jià):¥36.00

作 者: 李蕾 主編
出版社: 對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 商業(yè)英語

ISBN: 9787566301185 出版時(shí)間: 2011-09-01 包裝: 平裝
開本: 16開 頁數(shù): 321 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  隨著全球經(jīng)濟(jì)一體化步伐的加快,世界各國(guó)在科學(xué)技術(shù)和商貿(mào)經(jīng)濟(jì)等領(lǐng)域進(jìn)行了曰益廣泛的國(guó)際合作與交流;自中國(guó)加入wT0以來,中國(guó)的對(duì)外經(jīng)濟(jì)貿(mào)易也曰益增多.因此,各行各業(yè)尤其是外向型企業(yè)對(duì)精通英語的商務(wù)人才的需求在不斷增加,并對(duì)英語人才的質(zhì)量提出了更高的要求。在這種大前提之下,培養(yǎng)英語語言能力強(qiáng)、掌握一定經(jīng)貿(mào)理論知識(shí)、能運(yùn)用有關(guān)經(jīng)濟(jì)貿(mào)易知識(shí)從事商務(wù)工作的復(fù)合型人才便是我們應(yīng)用型本科院校的當(dāng)務(wù)之急。在對(duì)外經(jīng)貿(mào)大學(xué)出版社的策劃下,“全國(guó)應(yīng)用型本科商務(wù)英語系列規(guī)劃教材”出爐了,《商務(wù)英語函電》——《商務(wù)英語函電》便是這套系列教材當(dāng)中的一本立體化的規(guī)劃教材。它適合于英語專業(yè)的商務(wù)英語方向?qū)W生、商務(wù)英語專業(yè)學(xué)生以及國(guó)際貿(mào)易類、經(jīng)濟(jì)管理類等專業(yè)學(xué)生使用?!渡虅?wù)英語函電》教材的寫作特點(diǎn)為:一、將新的商務(wù)英語研究成果吸收滲透到教材中;二、強(qiáng)調(diào)能力培養(yǎng),加大技能訓(xùn)練的比重;三、注重語言應(yīng)用能力的訓(xùn)練,突出相關(guān)技巧的指導(dǎo),尤其是寫作能力的指導(dǎo):四、強(qiáng)調(diào)詞匯學(xué)習(xí)的重要性,尤其是商務(wù)英語專業(yè)詞匯的學(xué)習(xí),貫穿于整個(gè)商務(wù)英語函電教學(xué)中;五、注重國(guó)際商務(wù)知識(shí)的滲透,將國(guó)際貿(mào)易基礎(chǔ)知識(shí)適量加入教材當(dāng)中,有助于學(xué)生對(duì)本課程的學(xué)習(xí);六、在編寫體例上,探索模塊教學(xué),便于學(xué)生理清教材的知識(shí)體系,迅速、系統(tǒng)、牢固地掌握知識(shí);七、強(qiáng)調(diào)任務(wù)型教學(xué)、多媒體教學(xué)、啟發(fā)式教學(xué)在本課程當(dāng)中的運(yùn)用(本教材配有多媒體課件,使用本教材的教師可登陸;八、注重教材的實(shí)用性,強(qiáng)調(diào)應(yīng)用型學(xué)生的培養(yǎng);九、倡導(dǎo)教師的課堂教學(xué)與學(xué)生的自主學(xué)習(xí)相結(jié)合;十、本教材的使用方便,課后的練習(xí)題答案可在網(wǎng)上自行下載,便于自學(xué)。

作者簡(jiǎn)介

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圖書目錄

Unit One Business Letter-Writing and Its Layout
 Part One: Teaching Aims and Requirements
 Part Two: Study of Business Letter-Writing
 Part Three: Notes
 Part Four: Exercises
Unit Two Faxes and E-mails
 Part One: Teaching Aims and Requirements
 Part Two: Study of Fax
 Part Three: Study of E-mail
 Part Four: Notes
 Part Five: Exercises
Unit Three Establishing Business Relations
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Four Enquiries and Replies
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Five Offers and Counteroffers
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Six Letters of Ordering
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Seven Terms of Payment
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Eight Shipment
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Nine Insurance
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Ten Complaints and Adjustments
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Eleven Sales Letters
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Letters
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Twelve Common Business Documentation
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Commercial Invoice
 Part Four: Associative Thinking
 Part Five: Exercises
Unit Thirteen Contract
 Part One: Teaching Aims and Requirements
 Part Two: Study of Background Knowledge
 Part Three: Study of Sample Contract
 Part Four: Associative Thinking
 Part Five: Exercises
Bibliography

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