Unit 1 Recruitment Unit 2 Perf ormanceAppraisai Unit 3 Business Communication unit 4 BUSineSS in vestigat ion Unit 5 Business Entertainment unit 6 cprp0rateCu iture Unit 7 Brand ingStrat egies unit 8 DiStributionandP ricing Unit 9 Cashfi0w Management Unit 10 Financial Statements Unit 11 Trade Fair Unit 12 Export Risks Key to Exercises