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外貿(mào)英語函電(第六版)

外貿(mào)英語函電(第六版)

定 價(jià):¥35.00

作 者: 蘭天 編著
出版社: 東北財(cái)經(jīng)大學(xué)出版社有限責(zé)任公司
叢編項(xiàng):
標(biāo) 簽: 外貿(mào)英語

ISBN: 9787565404412 出版時(shí)間: 2011-08-01 包裝: 平裝
開本: 16開 頁數(shù): 666 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  國(guó)際經(jīng)貿(mào)活動(dòng)是在原始社會(huì)末期和奴隸社會(huì)初期隨著階級(jí)和國(guó)家的出現(xiàn)而產(chǎn)生的,直至資本主義生產(chǎn)方式確立后才獲得了廣泛的發(fā)展,才真正具有了世界性。對(duì)國(guó)際經(jīng)貿(mào)活動(dòng)的系統(tǒng)研究始于15世紀(jì)的重商主義學(xué)派,至今已形成涉及領(lǐng)域廣泛、結(jié)構(gòu)完整的學(xué)科知識(shí)體系。 與一國(guó)國(guó)內(nèi)經(jīng)濟(jì)不同,國(guó)際經(jīng)貿(mào)活動(dòng)要涉及兩個(gè)或兩個(gè)以上國(guó)家(或地區(qū))的當(dāng)事人,而全球范圍內(nèi)又不存在一個(gè)超國(guó)家的權(quán)力機(jī)構(gòu)對(duì)這些活動(dòng)進(jìn)行規(guī)范和管理,因此,國(guó)際經(jīng)貿(mào)活動(dòng)的習(xí)慣做法及各種規(guī)則往往是先發(fā)國(guó)家國(guó)內(nèi)做法和規(guī)則的延伸,由此決定了先發(fā)國(guó)家和后發(fā)國(guó)家在國(guó)際經(jīng)貿(mào)人才培養(yǎng)方面的差異:先發(fā)國(guó)家由于國(guó)內(nèi)外經(jīng)貿(mào)活動(dòng)的做法和規(guī)則差異不大,因此很少專門設(shè)立國(guó)際經(jīng)貿(mào)類專業(yè),而是將其內(nèi)容分散在相關(guān)專業(yè)的課程中進(jìn)行介紹;后發(fā)國(guó)家由于國(guó)內(nèi)外經(jīng)貿(mào)活動(dòng)的做法和規(guī)則差異很大,因此往往專門設(shè)立國(guó)際經(jīng)貿(mào)類專業(yè)。 中華人民共和國(guó)成立后,在計(jì)劃經(jīng)濟(jì)體制下,國(guó)際經(jīng)貿(mào)本科層次人才的培養(yǎng)主要集中在少數(shù)幾個(gè)財(cái)經(jīng)類院校。改革開放以后,國(guó)內(nèi)各類高校在本科層次紛紛設(shè)立了名稱各異的外經(jīng)貿(mào)相關(guān)專業(yè)或方向,包括對(duì)外貿(mào)易、國(guó)際貿(mào)易、國(guó)際經(jīng)濟(jì)、世界經(jīng)濟(jì)、國(guó)際經(jīng)濟(jì)合作、工業(yè)外貿(mào)等。1993年,國(guó)家教委印發(fā)了《普通高等學(xué)校本科專業(yè)目錄》,將國(guó)際經(jīng)貿(mào)本科層次專業(yè)規(guī)范為3個(gè),即經(jīng)濟(jì)學(xué)學(xué)科門類下的“國(guó)際經(jīng)濟(jì)”專業(yè)和“國(guó)際貿(mào)。易”專業(yè)、工學(xué)學(xué)科門類下的“工業(yè)外貿(mào)”專業(yè)。在1998年教育部頒布的《普通高等學(xué)校本科專業(yè)目錄》中,進(jìn)一步將1993年目錄中的3個(gè)專業(yè)及原目錄外專業(yè)“國(guó)際商務(wù)”合并為“國(guó)際經(jīng)濟(jì)與貿(mào)易”專業(yè)。 最先在國(guó)家(或地區(qū))之間發(fā)生的經(jīng)貿(mào)活動(dòng)是貨物貿(mào)易,它至今仍是國(guó)際經(jīng)貿(mào)領(lǐng)域的重要內(nèi)容。關(guān)于國(guó)際貨物貿(mào)易的教學(xué)與研究起步早,成果多,課程體系完整,主要包括理論、實(shí)務(wù)與慣例、專業(yè)外語三類課程。隨著國(guó)際經(jīng)貿(mào)活動(dòng)領(lǐng)域的不斷拓展,國(guó)際經(jīng)貿(mào)類專業(yè)的課程體系也隨之完善,增加了諸如“國(guó)際技術(shù)貿(mào)易”、“國(guó)際經(jīng)濟(jì)合作”、“國(guó)際投資”、“國(guó)際服務(wù)貿(mào)易”、“國(guó)際物流”等課程,國(guó)內(nèi)部分院校還基于這些領(lǐng)域設(shè)立了專業(yè)方向,細(xì)化了課程體系。

作者簡(jiǎn)介

暫缺《外貿(mào)英語函電(第六版)》作者簡(jiǎn)介

圖書目錄

Chapter One Business Letters
Section One The Structure and Layout of a Business Letter
Section Two Superscription
Section Three Dissimilarities in Letter Writing
Supplement
Exercises
Chapter Two Establishing Business Relations
Specimen Letters
Supplement
Exercises
Chapter Three Enquiries
Specimen Letters
Supplement
Exercises
Chapter Four Offers
Specimen Letters
Supplement
Exercises
Chapter Five Counter-offers
Specimen Letters
Supplement
Exercises
Chapter Six Conclusion of Business
Specimen Letters
( 1 )Sales Contract
( 2 )Sales Confirmation
( 3 ) Purchase Confirmation
( 4 ) Contract for Purchase
Supplement
Exercises
Chapter Seven Terms of Payment
Specimen Letters
Supplement
Exercises
Chapter Eight Establishment of L/C and Amendment
Specimen Letters
Supplement
Exercises
Chapter Nine Packing, Shipping Marks and Shipment
Specimen Letters
Supplement
Exercises
Chapter Ten Insurance
Specimen Letters
Supplement
Exercises
Chapter Eleven Agency
Specimen Letters
Supplement
Exercises
Chapter Twelve Complaints and Claims
Specimen Letters
Supplement
Exercises
Chapter Thirteen Invitation for Bids and Bid
Section One Invitation for Bids
Section Two Bid
Supplement
Exercises
Chapter Fourteen Other Situational Letter Writing
Section One Announcement
Section Two Apology
Section Three Appreciation
Section Four Collection
Section Five Congratulations
Section Six Complaints
Section Seven Consolation
Section Eight Decline
Section Nine Human Resources
Section Ten Invitation
Section Eleven Promotion
Section Twleve Request
Section Thirteen Study Abroad
Section Fourteen Welcome
Supplement
Exercises
Chapter Fitteen Job Application Writing in English
Section One Resume
Section Two Cover Letter
Section Three Follow-Up Letters
Section Four Sample Writings
Section Five Behavior-based Interview
Supplement
Exercises
Appendix
Part One Key to the Exercises
Part Two Text Translation
Part Three International Economic Organizations
Part Four Glossary

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