第一章 電子商務(wù)的介紹 Chapter One Introduction to E-commerce Lesson One Defining E-commerce Lesson Two Explore E-commerce Development Lesson Three Types of E-commerce Vocabulary Learning and Speaking After-class Exercises 第二章 電子商務(wù)的特點(diǎn) Chapter Two Characteristics of E-commerce Lesson One Advantages of E-commerce Lesson TWO Limitations of E-commerce Lesson Three Scope of E-commerce Vocabulary Listening and Speaking After-class Exercises 第三章 電子商務(wù)的組成選項(xiàng)Chapter Three E-commerce Options Lesson One Identifying E-commerce Components Lesson Two Identifying E-commerce Developing Stages Vocabulary Listening and Speaking After-class Exercises 第四章電子營(yíng)銷Chapter Four E-marketing Lesson One Identifying Marketing Issues Lesson Two Marketing Research Lesson Three Monitoring Customer Visits Vocabulary Listening and Speaking After-class Exercises 第五章電子支付Chapter Five Electronic Payment Lesson One Defining Electronic Payments Lesson Two Identifying E-Payment Options Lesson Three Exploring E-Cash Lesson Four Understanding Credit Card Issues Lesson Five Deftning Merchant Accounts Lesson Six Exploring M一Commerce Vocabulary Listening and Speaking After-class Exercises 第六章客戶服務(wù)Chaptel Six Customer Service Lesson One(2ustomer Set-vice IssLles Lesson TWO Customer Service Options Vocabulary Listening and Speaking After-class E：xercises 第七章 電子商務(wù)安全Chapter Seven E-commerce Security Lesson C)ne E-commerce SecuIity Threats Lesson TWO SecuIity Meastires and Enforcement，sfor EcommerceVoeabulary Listening and Speaking After-class Exercises 課文翻譯與練習(xí)答案 第一章課文翻譯 第一章練習(xí)答案 第二章課文翻譯 第二章練習(xí)答案 第三章課文翻譯 第三章練習(xí)答案 第四章課文翻譯 第四章練習(xí)答案 第五章課文翻譯 第五章練習(xí)答案 第六章課文翻譯 第六章練習(xí)答案 第七章課文翻譯 第七章練習(xí)答案 參考文獻(xiàn)
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