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當(dāng)代國際商務(wù)函電

當(dāng)代國際商務(wù)函電

定 價(jià):¥34.00

作 者: 楊晉 主編
出版社: 天津大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 商務(wù)寫作

ISBN: 9787561841822 出版時(shí)間: 2011-10-01 包裝: 平裝
開本: 16開 頁數(shù): 273 字?jǐn)?shù):  

內(nèi)容簡介

  《當(dāng)代國際商務(wù)函電》講授當(dāng)今信息時(shí)代國際商務(wù)溝通的理念及其在具體涉外商務(wù)信函寫作和溝通中的應(yīng)用。結(jié)合典型國際商務(wù)和職業(yè)場(chǎng)合案例,系統(tǒng)講解高效商務(wù)溝通的方式、技巧和信函寫作。課文內(nèi)容舉一反三、實(shí)用性強(qiáng)。《當(dāng)代國際商務(wù)函電》適用于雙語教學(xué)、英語教學(xué)以及有一定英語基礎(chǔ)的專業(yè)人士自學(xué)。

作者簡介

暫缺《當(dāng)代國際商務(wù)函電》作者簡介

圖書目錄

Lesson One The Principles of Effective Business Communication
3.Adopt a reader-focused approach
5.Have a good command of English
6.Have a good command of business knowledge
Lesson Two Selection of Media
3.CommLuucation etiquette
4.Considerations in media selection
Abbreviation for Internet Commurucation
Smiley for Internet Communication
Exercises
Lesson Three The Parts and Formats of Business Correspondence (Ⅰ)
2.Structure of business letters
3.Format of business letters
5.Format of envelopes
New Words and Phrases
Lesson Four The Parts and Formats of Business Correspondence(Ⅱ)
l.lnteroffice memorandum
New Words and Phrases
Lesson Five Resume
4.Formats and examples of a resume
5.Telephone conversation for interview announcement
New Words and Phrases
Lesson Six Application Letter
2.Writing strategy 
3.Communication for results
4.Example letters
5.Telephone conversation
New Words and Phrases
Useful Expressions
Lesson Seven Establishing Business Relations
2.Writing strategy
3.Communication for results
4.Example letters
5.Telephone conversation
New Words and Phrases
Useful Expressions
Lesson Eight Status Inqrury
1.Introduction
3.Communication for results
5.Telephone conversation
……
Lesson Nine Product Inquiry and Reply
Lesson Ten Offer, Counter-Offer and Order
Lesson Eleven Payment Terms
Lesson Twelve Payment by Letter of Credit
Lesson Thirteen Packing and Shipping Mark
Lesson Fourteen Shipment
Lesson Fifteen Insruance
Lesson Sixteen Complaints and Claims
Lesson Seventeen Adjustment to Claims
Lesson Eighteen Sales Promotion
Lesson Nineteen Business Report
Lesson Twenty Business Contracts and Agreements
Key to the Exercises
Reference

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