柯林斯商務(wù)英語詞匯手冊

Introduction引言Topic 1 The Changing World變化中的世界 1.1 IT信息技術(shù) 1.2 The Communications Revolution通信革命 1.3 The tnternet因特網(wǎng) 1.4 Globalization全球化 1.5 Ways of Working工作方式Topic 2 Business and Businesses商業(yè)與企業(yè) 2.1 Business and Businesses商業(yè)與企業(yè) 2.2 Industries and Sectors行業(yè)和部門 2.3 Starting Up投產(chǎn) 2.4 Corporate Structure and Legal Status企業(yè)結(jié)構(gòu)和法律地位 2.5 Business Strategy經(jīng)營戰(zhàn)略Topic 3 Global Trading全球貿(mào)易 3.1 International Trade國際貿(mào)易 3.2 World Economy世界經(jīng)濟(jì) 3.3 Competition競爭 3.4 Global Brands國際品牌 3.5 The International Marketing Mix國際市場營銷組合Topic 4 Sustainable Development可持續(xù)發(fā)展 4.1 Ethical Consumerism良知消費(fèi) 4.2 Corporate Responsibility企業(yè)責(zé)任 4.3 Business Environment商業(yè)環(huán)境 4.4 Fair Trade公平貿(mào)易 4.5 Eco-tourism生態(tài)旅游Topic 5 Production生產(chǎn) 5.1 Manufacturing and Production制造和生產(chǎn) 5.2 Product Development產(chǎn)品開發(fā) 5.3 Quailty Control質(zhì)量管理 5.4 Innovation and New Production Methods創(chuàng)新與新的生產(chǎn)方法 5.5 Production Line and Robotics生產(chǎn)線和機(jī)器人技術(shù)Topic 6 Sales銷售 6.1 Sales銷售 6.2 Distribution配送 6.3 Orders and Stock Control訂單與庫存管理 6.4 Sales Methods銷售方法 6.5 Retailing零售Topic 7 Business Performance經(jīng)營業(yè)績 7.1 Boom and Bust繁榮與崩潰 7.2 Stocks and Shares股票與股份 7.3 Market Trends市場趨勢 7.4 Companies Losing their Way迷失方向的公司 7.5 Making a Profit盈利Topic 8 Finance財(cái)務(wù) 8.1 Payment支付 8.2 Costs花費(fèi) 8.3 Accounting會(huì)計(jì) 8.4 Owing Money欠款 8.5 Financing Expansion融資擴(kuò)張Topic 9 Marketing市場營銷 9.1 Market Research市場調(diào)查 9.2 Product Life Cycle產(chǎn)品壽命周期 9.3 Global Advertising全球性廣告 9.4 Branding品牌打造 9.5 Pricing定價(jià)Topic 10 Increasing Sales提高銷售 1O.1 Describing Trading Performance商業(yè)行為描述 10.2 Sales Objectives銷售目標(biāo) 10.3 The War for Sales銷售戰(zhàn) 10.4 Relocating the Business企業(yè)搬遷 10.5 Repositioni ng the Brand品牌重新定位Topic 11 Customer Service客戶服務(wù) 11.1 Customer Care客戶關(guān)懷 11.2 Attracting and Keeping Customers客戶吸引與維系 11.3 Sta仟Training and Development員工培訓(xùn)與發(fā)展 11.4 Public Relations and Corporate Image公共關(guān)系與公司形象 11.5 Consumer Protection消費(fèi)者保護(hù)Topic 12 Services服務(wù) 12.1 The Ma rket市場 12.2 The Service I ndustry服務(wù)業(yè) 12.3 Services and Service Providers服務(wù)和服務(wù)供應(yīng)商 12.4 The Leisure Industry休閑行業(yè) 12.5 Financial Services財(cái)務(wù)服務(wù)Topic 13 Managers經(jīng)理 13.1 People at the Top高層決策人員 13.2 Management and Leadership Styles管理和領(lǐng)導(dǎo)風(fēng)格 13.3 Organizational Culture企業(yè)文化 13.4 Human Resou rce Management 人力資源管理 13.5 Entrepreneurs企業(yè)家Topic 14 Employees雇員 14.1 Hi ring and Fi ring聘用與解雇 14.2 Remuneration報(bào)酬 14.3 Industrial Relations勞資關(guān)系 14.4 Equal Opportunities機(jī)會(huì)均等；機(jī)會(huì)平等 14.5 Increasing Productivity提高生產(chǎn)率Materials Bank閱讀材料Vocabulary Practice Answer Key詞匯 練習(xí)答案Materials Bank Answer Key閱讀材料 練習(xí)答案Index索引A Chinese-English Glossary漢英詞目 對照表