Unit 1 International Business Section I Lead-in Section Ⅱ Reading International Business Section Ⅲ Language Focus Vocabulary International Business Grammar Gerunds and Infinitives Translation Economic Globalization Section IV Business Writing Fax Section V Listening & Speaking Making Business Appointments Section VI Business Etiquette Etiquette of Business Appointments Unit 2 Business Expansion Section I Lead-in Section Ⅱ Reading Nestle S.A. Section m Laguage Focus Vocabulary Business Expansion Grammar Participles Translation Company Prospectus Section IV Business Writing Resume Section V Listening & Speaking Job Interview in a Multinational Company Section VI Business Etiquette Etiquette in Job Interviews of a Multinational Company Unit 3 Business Plan Section I Lead-in Section II Reading Market Assessment Section HI Language Focus Vocabulary Business Plan Grammar Direct and Indirect Questions Translation A Business Plan Section IV Business Writing Meeting Minutes Section V Listening & Speaking Holding a Business Plan Meeting Section Ⅵ Business Etiquette Etiquette for Event Planning Review 1-3 Unit 4 Business Relationships Section I Lead-in Section II Reading Corporate Sponsorship Section m Language Focus Vocabulary Corporate Sponsorship Concept Grammar The Usage of \It\ Translation Business Relationships Section 1V Business Writing Letters of invitation Section V Listening & Speaking Inviting Skills Section VI Business Etiquette Business Etiquette in Corporate Events Unit 5 Marketing Section I Lead-in Section H Reading Marketing Research Section Ⅲ Language Focus Vocabulary Marketing Grammar Existential Sentences Translation Marketing Activities Section IV Business Writing Marketing Research Questionnaires Section V Listening & Speaking Describing Marketing Graphs Section VI Business Etiquette Marketing Etiquette Unit 6 Advertising Section I Lead-in Section Ⅱ Reading Corporate Advertising Section Ⅲ Language Focus Vocabulary Advertising Expressions Grammar Nominal Clauses Translation Advertising Activities Section IV Business Writing Short Reports Section V Listening & Speaking Business Telephoning Section VI Business Etiquette Advertising Etiquette Review 4-6 Unit 7 Import and Export Section I Lead-in Section II Reading Import and Export Business Section Ⅲ Language Focus Vocabulary Import and Export Business Words Grammar Relative Clause Translation Import and Export Activities Section IV Business Writing Letters to Establish Business Relations Section V Listening & Speaking Negotiation Skills Section Ⅵ Business Etiquette Global Business Dress Code Unit 8 Investment Section Ⅰ Lead-in Section II Reading Investments and the Investment Process Section Ⅲ Language Focus Vocabulary Investment Grammar Adverbial Clause Translation Investing Activities Section IV Business Writing Credit Inquiry Letter Section V Listening & Speaking Participating in a Discussion Section VI Business Etiquette How m Avoid Problems in Discussing Investment Strategy Unit 9 Exhibitions and Trade Fairs Section Ⅰ Lead-in Section Ⅱ Reading Trade Exhibition Trends Section Ⅲ Language Focus Vocabulary Exhibition and Trade Fairs Grammar Subjunctive Mood Translation Exhibition Activity Section IV Business Writing A Letter of Application Section V Listening & Speaking Questioning and Listening Skills Section VI Business Etiquette Etiquette for Trade Shows Unit 10 Customer Relationship Management Section I Lead-in Section II Reading Manage Your Customer Care Section m Language Focus Vocabulary Customer Relationship Management Grammar Agreement of Subject and Verb Translation CRM Sentences Section IV Business Writing Letters of Appreciation Section V Listening & Speaking Approaching Customers Section VI Business Etiquette How Can Customer Service Be Friendly Review 7-10 Glossary
鄂公網(wǎng)安備 42010302001612號(hào) 