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實用商務英語綜合教程(中級)

實用商務英語綜合教程(中級)

定 價:¥28.90

作 者: 李玉萍,李文 主編
出版社: 人民郵電出版社
叢編項: 工業(yè)和信息化高職高專"十二五"規(guī)劃教材
標 簽: 商務英語

ISBN: 9787115259905 出版時間: 2012-01-14 包裝: 平裝
開本: 16開 頁數(shù): 175 字數(shù):  

內(nèi)容簡介

  《實用商務英語綜合教程》系列教材分為初級、中級和高級3冊。本書是套書的中級教材,本教材編寫了8個單元,以“項目引領、任務驅動”的形式編寫,每一個單元為一個項目,圍繞一個話題,內(nèi)容涉及商務環(huán)境、團隊建設、進出口、關稅壁壘、市場調(diào)查、交易會、公共關系及電子商務等,每個單元包括背景介紹、熱身討論、聽說訓練、閱讀強化、語法復習、案例分析和實用寫作7個模塊,并在各模塊中以任務的形式插入各種練習,全面培養(yǎng)學生聽、說、讀、寫、譯的能力。本書可以作為高職高專商務英語專業(yè)、國際貿(mào)易專業(yè)、國際商務專業(yè)的專業(yè)英語教材使用,也適合作為高職高專財經(jīng)類院校英語課程的公共教材。本書附有聽力材料的MP3錄音光盤。

作者簡介

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圖書目錄

Unit  Business Environment
Listening & Speaking
Consulting about Advice on Business
Reading
Intensive Reading: Are You Ready to Do Business in China?
Fast Reading: China Remains Open Business Environment
Grammar & Usage
Past Perfect Tense 過去完成時
Practical Writing
Forms 表格
Unit  Team Building
Listening & Speaking
Consulting about Advice on Team Building
Reading
Intensive Reading: The Path to Build Successful Work Teams
Fast Reading: How to Get Along with Your Coworkers
Grammar & Usage
Future Perfect Tense 將來完成時
Practical Writing
Advertisements 廣告
Unit  Import and Export
Listening & Speaking
Preparing for Exporting & Negotiating Terms
Reading
Intensive Reading: The Procedure for Import Trade
Fast Reading: Expand Your Business by Exporting
Grammar & Usage
The Present Perfect Progressive Tense 現(xiàn)在完成進行時
Practical Writing
Agency Introduction 機構介紹
Unit  Tariff Barriers
Listening & Speaking
Tariffs & International Trade
Reading
Intensive Reading: Tariff Barriers
Fast Reading: Revised Tariffs Benefit China
Grammar & Usage
The Past Perfect Progressive Tense 過去完成進行時
Practical Writing
Products Introduction 產(chǎn)品介紹
Unit  Market Research
Listening & Speaking
Preparing for Market Research
Reading
Intensive Reading: Marketing Research
Fast Reading: Research Trends
Grammar & Usage
The Future Perfect Progressive Tense 將來完成進行時
Practical Writing
Questionnaires 調(diào)查問卷
Unit  Trade Fairs
Listening & Speaking
Consulting about Details on Trade Fairs
Reading
Intensive Reading: The Canton Fair
Fast Reading: Booth Staff Training
Grammar & Usage
The Modal Verbs 情態(tài)動詞
Practical Writing
The Format and Structure of Business Letters 商務信函的格式與結構
Unit  Public Relations
Listening & Speaking
Advice on Public Relations
Reading
Intensive Reading: Public Relations in China
Fast Reading: Public Relations
Grammar & Usage
Participle 分詞
Practical Writing
Letters of Application 求職信
Unit  E-Commerce
Listening & Speaking
Shopping on Line
Reading
Intensive Reading: The Development of E-commerce
Fast Reading: How to Start an Online Business
Grammar & Usage
Voices 語態(tài)
Practical Writing
Letters of Invitation 邀請信
Appendix Vocabulary

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