Unit 1 What is Marketing Unit 2 Customer-Driven Marketing Strategy Unit 3 Position， Perception and Value Unit 4 Allocating Corporate Resources Unit 5 Questionnaire Unit 6 Organizational Buying Behavior Unit 7 Designing and Marketing New Products and Services Unit 8 Pricing Unit 9 Place and ChanneI Systems Unit 10 Promotion-Introduction to Integrated Marketing Communications Unit 11 A Means-End Theory of Brand Evolution Unit 12 Avoid Mistakes in Advertising Unit 13 International Marketing Appendix Ⅰ Reference Translation of the Main Texts Appendix Ⅱ Key to the Exercises Appendix Ⅲ Tapescripts Appendix Ⅳ Glossary
鄂公網(wǎng)安備 42010302001612號 