UNIT 1 品牌管理Brand Management MP3 001-004
1當(dāng)一個品牌過于強大 When a Brand‘s Reputation Is Too Strong
2Shock可樂在競爭中保護自己的品牌形象 Shock Cola Protects Its Brand Image from the Competition
3產(chǎn)品植入與品牌聯(lián)合 Product Placement and Co-Branding
4品牌社區(qū)的力量 The Power of Brand Communities
UNIT 2 商業(yè)環(huán)境Business Environment MP3 005-009
5什么能造就良好的商業(yè)環(huán)境？ What Makes a Good Business Environment？
6城市發(fā)展中的商業(yè)空間 Urban Development of Commercial Space
7國家級的商業(yè)環(huán)境 The National-Level Business Environment
8國際組織與商業(yè)環(huán)境規(guī)定 International Organizations and Business Enviornment Regulation
9為小企業(yè)尋找合適的空間 Finding the Right Space for a Small Business
UNIT 3 商業(yè)倫理Business Ethics MP3 010-015
10法律與商業(yè)倫理 Law and Business Ethics
11工作場所中的安全 Safety in the Workplace
12國際貿(mào)易中的道德準則 Ethics in International Business
13當(dāng)營銷人員做法過分 When Marketers Go Too Far
14工作場所中的歧視現(xiàn)象 Discrimination in the Workplace
15金融犯罪 Financial Crime
UNIT 4 公司簡介Company Profiles MP3 016-021
16Tigertronic向新方向進軍 Tigertronic Branches out
17Goldie健身房在競爭中遙遙領(lǐng)先 Goldie’s Gym Gives the Industry a Run for Its Money
18Cormack‘s的品牌重塑 Revamping the Cormack’s Brand
19在Charlie‘s享受歡樂時光 Have a Ball at Charlie’s
20四公司簡介 Four Brief Company Profiles
21撰寫公司簡介 Writing a Company Profile
UNIT 5 公司戰(zhàn)略Company Strategy MP3 022-027
22Matterware改變策略在印度提高銷售額 Matterware Shifting Gears to Boost Sales in India
23Classebooks.Com宣布新戰(zhàn)略，公司重組 Classebooks.Com Announces New Strategy， Company Restructuring
24Bulldog汽車在經(jīng)濟低迷中發(fā)展壯大 Bulldog Motors Beefs up During Economic Downturn
25Aerowest改進外包業(yè)務(wù) Aerowest Revamps Outsourced Operations
26企業(yè)結(jié)構(gòu)中的冗余 Redundancies in Corporate Structure
27直接營銷的喜與悲 Triumph and Tragedy in Direct Marketing
UNIT 6 客戶服務(wù)Customer Care MP3 028-032
28外包的利與弊 The Benefits and Drawbacks of Outsourcing
29世界各地的客戶服務(wù) Customer Service around the World
30保持業(yè)務(wù)關(guān)系 Maintaining a Business Relationship
31售后服務(wù)與客戶滿意度 Post-Sale Service and Customer Satisfaction
32客戶服務(wù)中的問題跟蹤系統(tǒng) Issue Tracking Systems in Customer Service
UNIT 7 財務(wù)管理Financial Management MP3 033-036
33管理個人開銷 Managing Individual Expenses
34管理賬簿 Balancing the Books
35做預(yù)算的好處 The Benefits of Budgeting
36記賬員、會計和注冊會計師 Bookkeepers， Accountants， and Cpas
UNIT 8 人力資源Human Resources MP3 037-040
37人力資源信息系統(tǒng) Human Resources Information Systems
38人力資源部門的重要性 The Importance of the Human Resources Department
39招聘方法可成可敗 Hiring Practices Can Be Make or Break
40感謝人事員工 Thanking Human Resources Staff
UNIT 9 Industry Analysis 行業(yè)分析 MP3 041-045
41誰會使用行業(yè)分析？ Who Uses Industry Analysis？
42關(guān)于天然食品行業(yè)的行業(yè)分析 Analyzing the Natural Foods Subsector
43中國奢侈品市場概覽 Market Overview for Luxury Accessories in China
44美國國內(nèi)的汽車競爭格局 The Competitive Landscape for Automobiles in the United States
45男士鐘表的市場進入 Market Entry for Men‘s Timepieces
UNIT 10 Jobs and Career工作與事業(yè) MP3 046-051
46互聯(lián)網(wǎng)上的求職者 Job Seekers on the Internet
47簡歷與求職信 Resumes and Cover Letters
48自定義你的申請材料 Customizing Your Application
49Mixed傳媒正在招聘 Mixed Media Is Hiring
50如何與職業(yè)中介公司合作 How to Work with a Recruitment Firm
51別忘了你的人際關(guān)系網(wǎng) Don’t Forget Your Networks
UNIT 11 Leadership領(lǐng)導(dǎo)力 MP3 052-055
52領(lǐng)導(dǎo)力培訓(xùn)有效嗎？Is Leadership Training Effective？
53慈善領(lǐng)袖 Philanthropic Leaders
54企業(yè)領(lǐng)導(dǎo)簡介 Profiles in Business Leadership
55皇后區(qū)酒店之王 The Queen of Queens Hotels
UNIT 12 Management管理 MP3 056-060
56委派職責(zé) Delegating Responsibilities
57團隊合作 Teamwork
58如何進行員工考評 How to Conduct Staff Appraisals
59提拔公司人才 Promoting Company Talent
60管理創(chuàng)造力 Managing Creativity
UNIT 13 Marketing市場營銷 MP3 061-066
61Queen清潔用品公司失去往日輝煌 Queen Clean Losing Its Sheen
62使產(chǎn)品具有生命力 Bringing a Product to Life
63電子營銷 E-Marketing
64針對兒童的市場營銷 Marketing to Children
65國際市場中的Friendo‘s Friendo’s in the International Market
66直銷模式 The Direct Sales Model
UNIT 14 Mergers and Acquisitions 兼并與收購 MP3 067-071
67作為商業(yè)策略的兼并與收購 Mergers and Acquisitions as Business Strategy
68反托拉斯法與壟斷 Antitrust Laws and Monopolies
69聯(lián)邦貿(mào)易委員會批準Quikstop與Snack Barn的兼并 Quikstop-Snack Barn Merger Approved by FTC
70Transx 科技放棄與CCT的兼并交易，接受Concom的出價 Transx Technologies Calls off Merger Deal with CCT， Accepts Concom‘s Offer
71顧客起訴試圖阻止Club Buy與Costmart的兼并 Customers Sue to Block Club Buy-Costmart Merger
UNIT 15 Networking 人際關(guān)系網(wǎng) MP3 072-076
72建立商業(yè)網(wǎng)絡(luò) Business Networking
73銷售你的個人品牌 Selling Your Personal Brand
74快速建立人脈網(wǎng)絡(luò) Speed Networking
75跟進的藝術(shù) The Art of the Follow up
76找出你的人際關(guān)系網(wǎng) Identifying Your Networks
UNIT 16 Product Pricing產(chǎn)品定價 MP3 077-081
77自定義你的訂單 Customizing Your Order
78產(chǎn)品定價心理學(xué) The Psychology of Product Pricing
79產(chǎn)品如何定價？ How Are Products Priced？
80為你的產(chǎn)品確定合適的價格 Determining the Right Price for Your Product
81價格戰(zhàn) Price War
UNIT 17 Reporting Results 報告結(jié)果 MP3 082-085
82盈利報告 An Earnings Report
83Sterling煉油廠的新聞報道 Newspaper Reports on Sterling Refineries
84芯片行業(yè)的負面新聞 Negative News for the Chip Sector
85Talger設(shè)備公司的法律糾紛 Legal Trouble for Talger Equipment
UNIT 18 Starting a Business創(chuàng)辦公司 MP3 086-090
86撰寫商業(yè)計劃書 Writing a Business Plan
87你的企業(yè)規(guī)模 The Scale of Your Business Venture
88政府如何幫助你？ How Can the Government Help You？
89選擇商業(yè)伙伴 Choosing a Business Partner
90特許經(jīng)營模式 The Franchise Model
UNIT 19 Trade貿(mào)易 MP3 091-095
91新舊市場模式 Marketplaces New and Old
92貿(mào)易與勞動分工 Trade and the Specialization of Labor
93什么是商人？ What Is a Trader？
94零售與消費市場 Retail and the Consumer Marketplace95電子商務(wù)革命 The E-Commerce Revolution
UNIT 20 Ways of Working工作方式 MP3 096-100
96安排你的時間 Scheduling Your Time
97工作中的人體工程學(xué)與保健 Ergonomics and Health at Work
98組織心理學(xué)家對個人工作方式的研究 Organizational Psychologists Study Individual Work Styles
99工作環(huán)境中的通訊技術(shù) Communications Technologies in the Workplace
100那么你打算成為一名自由職業(yè)者…… So You Want to Be a Freelancer...
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