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商務(wù)英語精讀(第一冊)

商務(wù)英語精讀(第一冊)

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作 者: 張中寧 編著
出版社: 首都經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 商業(yè)英語

ISBN: 9787563820009 出版時(shí)間: 2012-07-01 包裝: 平裝
開本: 16開 頁數(shù): 205 字?jǐn)?shù):  

內(nèi)容簡介

  《高等院校商務(wù)英語專業(yè)核心課精品系列教材:商務(wù)英語精讀(第1冊)》對話以兩家虛擬的中外企業(yè)之間的相互交往并逐步開展業(yè)務(wù)為主線,內(nèi)容涉及外企業(yè)日常經(jīng)營、管理、營銷和外貿(mào)業(yè)務(wù)操作等方面。

作者簡介

暫缺《商務(wù)英語精讀(第一冊)》作者簡介

圖書目錄

Unit 1 Introduction to Business
 Section One:BusinessCommunications
 Greetings and Introductions
 Section Two:Text
 What is Business
 Section Thtee:Exercises
 Section Four:Biz Fueling Station
 Section Five:Business Reading
 International Business
Unit 2 Basic Operations of Business
 Section One:BusinessCommunications
 Accepting an Invitation
 Section Two:Text
 Basic Operations of Business
 Section Three:Exercises
 Section Four:Biz Fueling Station
 Section Five:Business Reading
 HOW to Start a Small Business?
Unit 3 History of Business Development
 Section One:BusinessCommunications
 Declining an Invitation
 Section Two:Text
 Early Development of Business
 Section Throe:Exercises
 Section Four:Biz Fueling Station
 Section Five:Business Reading
 Brief History of International Business
Unit 4 Current Business Position of China
 Section One: Business Communications
 Arranging for an Airline Travel
 Section Two: Text
 Business Environment of China
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 Foreign Trade Volume, Surplus Hit Records
Unit 5 Fundamentals of International Trade
 Section One: Business Communications
 Checking in at an Airport
 Section Two: Text
 Reasons for International Trade
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 Rationale for International Business
Unit 6 Classical Trade Theories
 Section One: Business Communications
 Going Through the Customs
 Section Two: Text
 The Theory of Absolute Advantage
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 The Theory of Comparative Advantage
Unit 7 New Trade Theories
 Section One: Business Communications
 Meeting at the Airport
 Section Two: Text
 The Competitive Advantage of Nations
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 The Theory of International Investment
Unit 8 International Financial Market
 Section One: Business Communications
 On the Way to the Hotel
 Section Two: Text
 Market for Currencies
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 The Chinese Foreign Exchange System
Unit 9 International Banking
 Section One: Business Communications
 Registration at the Hotel
 Section Two: Text
 History of Banking
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 The World Bank
 KEY TO EXERCISES
 附錄一 全國國際商務(wù)英語考試(一級(jí))大綱
 附錄二 全國國際商務(wù)英語考試(一級(jí))樣題
 附錄三 全國國際商務(wù)英語考試(一級(jí))樣題參考答案
 附錄四 全國國際商務(wù)英語考試(一級(jí))樣題聽力原文

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