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商務(wù)英語精讀(第二冊)

商務(wù)英語精讀(第二冊)

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作 者: 鄭燕平,吳樺 主編
出版社: 首都經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 商業(yè)英語

ISBN: 9787563820016 出版時(shí)間: 2012-07-01 包裝: 平裝
開本: 16開 頁數(shù): 233 字?jǐn)?shù):  

內(nèi)容簡介

  《高等院校商務(wù)英語專業(yè)核心課精品系列教材:商務(wù)英語精讀(第2冊)》對話以兩家虛擬的中外企業(yè)之間的相互交往并逐步開展業(yè)務(wù)為主線,內(nèi)容涉及外企業(yè)日常經(jīng)營、管理、營銷和外貿(mào)業(yè)務(wù)操作等方面。本冊是第二冊。

作者簡介

暫缺《商務(wù)英語精讀(第二冊)》作者簡介

圖書目錄

Unit 1 Economic Integration
 Section One: Business Communications
 Making an Appointment
 Section Two: Text
 Levels of Economic Integration
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 Factors Driving Global Economic Integration
Unit 2 The Multinational Firms
 Section One: Business Communications
 Establishment of Business Relations
 Section Two: Text
 The Role of Multinational Enterprises
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 The Effects of MNEs on Host and Home Economies
Unit 3 Balance of Payments
 Section One: Business Communications
 At the Banquet
 Section Two: Text
 Balance of Payments Accounting
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 The Accounts of the Balance of Payments
Unit 4 Tariff Barriers
 Section One: Business Communications
 Shopping
 Section Two: Text
 Types of Tariff Barriers
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five= Business Reading
 Forms of Trade Barriers
Unit 5 Non-Tariff Barriers
 Section One: Business Communications
 Sightseeing at the Great Wall
 Section Two: Text
 Non-Tariff Barriers
 Section Three: Exercises
 Section Four= Biz Fueling Station
 Section Five= Business Reading
 ASEAN's Efforts to Eliminate NTBs
Unit 6 GATT and WTO
 Section One: Business Communications
 Price Inquiry
 Section Two: Text
 The World Trade Organization
 Section Three: Exercises
 Section Four= Biz Fueling Station
 Section Five= Business Reading
 Controversy over the WTO
Unit 7 Basics of Management
 Section One: Business Communications
 Definition of Management
 Section Two: Text
 What is Management?
 Section Three: Exercises
 Section Four= Biz Fueling Station
 Section Five: Business Reading
 A Case of Management: Starbucks
Unit 8 Roles of Management
 Section One: Business Communications
 Talking About Managerial Roles
 Section Two: Text
 What Do Managers Do?
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 The Dell Way of Management
Unit 9 Managing in a Global Environment
 Section One: Business Communications
 What's Wrong with Our Company?
 Section Two: Text
 Managing in a Global Environment
 Section Three: Exercises
 Section Four: Biz Fueling Station
 Section Five: Business Reading
 Global Marketing into 21st Century
 KEY TO EXERCISES
 附錄(Appendix)

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