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商務談判理論與實訓(第二版)

商務談判理論與實訓(第二版)

定 價:¥32.00

作 者: 朱江,蔣勇 主編
出版社: 首都經(jīng)濟貿(mào)易大學出版社
叢編項:
標 簽: 金融與貿(mào)易

ISBN: 9787563815265 出版時間: 2012-06-01 包裝: 平裝
開本: 16開 頁數(shù): 215 字數(shù):  

內(nèi)容簡介

  《項目教學規(guī)劃教材:商務談判理論與實訓(第2版)》將商務談判理論、案例、實訓項目綜合成一體,在集中介紹理論的基礎上,通過訓練項目來強化理論,同時附以相關(guān)案例輔助理解,并對理論、訓練和案例的比例作了較合理安排。全書共八章,內(nèi)容依次為:商務談判基礎知識、商務談判調(diào)研、商務談判方案的撰寫、商務談判組織和準備、商務談判過程、商務談判的備忘錄、合同及合同的履行、國際商務談判,涉及商務談判的所有內(nèi)容。并在全書最后安排了若干綜合案例,幫助讀者更深入地了解商務談判的實際過程和技能。

作者簡介

暫缺《商務談判理論與實訓(第二版)》作者簡介

圖書目錄

Unit One
Part One Text
Stephen Hawking
Part Two Fast Reading
Robert Owen
Part Three Supplementary Reading
Helen Keller
Unit Two
Part One Text
Bush Touts Free Society to:Chinese
Part Two Fast Reading
Intellectual Property Rights Protection
Part Three Supplementary Reading
China and the New Asian Century
Unit Three
Part One Text
The Contenders 2008:Hillary Clinton
Part Two Fast Reading
Legislator Who Endorsed Killing of Police Resigns under Fire
Part Three Supplementary Reading
Europe Anticipating American Election
Unit Four
Part One Text
Why Are You Laughing?
Part Two Fast Reading
Mental Health
Part Three Supplementary Reading
Examining the Limits of Life
Unit Five
Part One Text
Cultural Adjustment
Part Two Fast Reading
Cultural Conflict
Part Three Supplementary Reading
Communication across Culture
Unit Six
Part One Text
Key Technologies of the Lunar Orbiting Exploration Project
Part Two Fast Reading
Chinese Lunar Exploration Program
Part Three Supplementary Reading
Dark Energy in Space
Unit Seven
Part One Text
Cellphones-Growing Techs
Part Two Fast Reading
iPhone
Part Three Supplementary Reading
Applications of Nanotechnology
Unit Eight
Unit Nine
Unit Ten
Unit Eleven
Unit Twelve
Unit Thirteen
Unit Fourteen
Unit Fifteen
Key to Exercises

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