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商務(wù)談判理論與實(shí)訓(xùn)(第二版)

商務(wù)談判理論與實(shí)訓(xùn)(第二版)

定 價(jià):¥32.00

作 者: 朱江,蔣勇 主編
出版社: 首都經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 金融與貿(mào)易

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ISBN: 9787563815265 出版時(shí)間: 2012-06-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 215 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《項(xiàng)目教學(xué)規(guī)劃教材:商務(wù)談判理論與實(shí)訓(xùn)(第2版)》將商務(wù)談判理論、案例、實(shí)訓(xùn)項(xiàng)目綜合成一體,在集中介紹理論的基礎(chǔ)上,通過(guò)訓(xùn)練項(xiàng)目來(lái)強(qiáng)化理論,同時(shí)附以相關(guān)案例輔助理解,并對(duì)理論、訓(xùn)練和案例的比例作了較合理安排。全書(shū)共八章,內(nèi)容依次為:商務(wù)談判基礎(chǔ)知識(shí)、商務(wù)談判調(diào)研、商務(wù)談判方案的撰寫(xiě)、商務(wù)談判組織和準(zhǔn)備、商務(wù)談判過(guò)程、商務(wù)談判的備忘錄、合同及合同的履行、國(guó)際商務(wù)談判,涉及商務(wù)談判的所有內(nèi)容。并在全書(shū)最后安排了若干綜合案例,幫助讀者更深入地了解商務(wù)談判的實(shí)際過(guò)程和技能。

作者簡(jiǎn)介

暫缺《商務(wù)談判理論與實(shí)訓(xùn)(第二版)》作者簡(jiǎn)介

圖書(shū)目錄

Unit One
Part One Text
Stephen Hawking
Part Two Fast Reading
Robert Owen
Part Three Supplementary Reading
Helen Keller
Unit Two
Part One Text
Bush Touts Free Society to:Chinese
Part Two Fast Reading
Intellectual Property Rights Protection
Part Three Supplementary Reading
China and the New Asian Century
Unit Three
Part One Text
The Contenders 2008:Hillary Clinton
Part Two Fast Reading
Legislator Who Endorsed Killing of Police Resigns under Fire
Part Three Supplementary Reading
Europe Anticipating American Election
Unit Four
Part One Text
Why Are You Laughing?
Part Two Fast Reading
Mental Health
Part Three Supplementary Reading
Examining the Limits of Life
Unit Five
Part One Text
Cultural Adjustment
Part Two Fast Reading
Cultural Conflict
Part Three Supplementary Reading
Communication across Culture
Unit Six
Part One Text
Key Technologies of the Lunar Orbiting Exploration Project
Part Two Fast Reading
Chinese Lunar Exploration Program
Part Three Supplementary Reading
Dark Energy in Space
Unit Seven
Part One Text
Cellphones-Growing Techs
Part Two Fast Reading
iPhone
Part Three Supplementary Reading
Applications of Nanotechnology
Unit Eight
Unit Nine
Unit Ten
Unit Eleven
Unit Twelve
Unit Thirteen
Unit Fourteen
Unit Fifteen
Key to Exercises

本目錄推薦

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