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21世紀(jì)職業(yè)技術(shù)教育規(guī)劃教材:外貿(mào)函電(國(guó)際商務(wù)專業(yè))

21世紀(jì)職業(yè)技術(shù)教育規(guī)劃教材:外貿(mào)函電(國(guó)際商務(wù)專業(yè))

定 價(jià):¥22.80

作 者: 王俊,張熹春,教育部商業(yè)職業(yè)教學(xué)指導(dǎo)委員會(huì) 編
出版社: 南海出版公司
叢編項(xiàng):
標(biāo) 簽: 暫缺

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ISBN: 9787544242936 出版時(shí)間: 2009-02-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 203 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  伴隨著社會(huì)主義市場(chǎng)經(jīng)濟(jì)的發(fā)展,我國(guó)職業(yè)技術(shù)教育進(jìn)入一個(gè)嶄新的發(fā)展階段。近年來(lái),招生數(shù)量的增加、社會(huì)需求的新標(biāo)準(zhǔn),對(duì)職業(yè)技術(shù)教育教學(xué)提出了新的、更大的挑戰(zhàn)。為了推進(jìn)高職、中職教育專業(yè)和課程改革,加強(qiáng)教材建設(shè),我們組織編寫了這套“21世紀(jì)職業(yè)技術(shù)教育規(guī)劃教材”。職業(yè)技術(shù)教育是就業(yè)教育,目的是將人力資源變成人力資本。我們?cè)诮M織編寫這套教材時(shí),以明確的職業(yè)導(dǎo)向作為編寫理念,將先進(jìn)的知識(shí)觀、發(fā)展觀和人文教育觀融于一體,在指導(dǎo)思想上注重處理好教材編寫中理論與實(shí)踐、深度與廣度、難度與易度、傳統(tǒng)與創(chuàng)新、利教與利學(xué)、知識(shí)傳授和技能培養(yǎng)等六個(gè)方面的關(guān)系。力求通過(guò)本套教材的編寫,努力為職業(yè)技術(shù)教育教學(xué)改革服務(wù),為培養(yǎng)社會(huì)急需的優(yōu)秀初、中級(jí)技術(shù)型應(yīng)用人才服務(wù)。在遴選教材參編人員時(shí),我們貫徹了三方人員結(jié)合的原則,即以職業(yè)院校具有一線教學(xué)豐富實(shí)踐經(jīng)驗(yàn)和教材編寫經(jīng)驗(yàn)的優(yōu)秀教師為主,高校教師和企業(yè)界人員共同參與,優(yōu)先選擇重點(diǎn)專業(yè)、精品課程,力求編寫出具有時(shí)代特色的精品職教教材。

作者簡(jiǎn)介

暫缺《21世紀(jì)職業(yè)技術(shù)教育規(guī)劃教材:外貿(mào)函電(國(guó)際商務(wù)專業(yè))》作者簡(jiǎn)介

圖書目錄

Unit One Layout of a Business Letter
Unit Two Establishment of Business Relations
Sample 1 A Letter from an Exporter
Sample 2 A I.etter from an Importer
Sample 3 A Reply
Sample 4 Credit Inquiry
Typical Sentences on Establishment of Business Relations
Review and Exercises
Unit Three Enquiry & Offer
Sample 1 A First Enquiry
Sample 2 A Specific Enquiry
Sample 3 A Reply to an Enquiry
Sample 4 A Firm Offer
Sample 5 A Non-Firm Offer
Typical Sentences on Enquiry & Offer
Review and Exercises
Unit Four Counter-offer & Order
Sample 1 A Counter-offer
Sample 2 Accepting a Counter-offer
Sample 3 Declining a Counter-offer
Sample 4 A First Order
Sample 5 Confirmation of an Order
Sample 6 Sending an S/C
Typical Sentences on Counter-offer & Order
Review and Exercises
Unit Five Payment
Sample 1 Asking for Payment by T/T
Sample 2 Asking for D/P Terms
Sample 3 Proposing to Pay by 30 Days L/C
Sample 4 A Specimen L/C
Sample 5 Amending the L/C
Typical Sentences on Payment
Review and Exercises
Unit Six Packing & Shipment
Sample 1 Packing Requirement
Sample 2 Inner Packing
Sample 3 Proposing Transshipment
Sample 4 Shipping Instructions
Samole 5 Shipping Advice
Typical Sentences on Packing & Shipment
Review and Exercises
Unit Seven Insurance
Sample 1 Asking for Insurance Arrangement
Sample 2 Asking for Excessive Insurance
Sample 3 Open Policy
Typical Sentences on Insurance
Review and Exercises
Unit Eight Claim
Sample 1 Claim for Inferior Quality
Sample 2 Claim for Short Delivery
Sample 3 Settlement of a Claim
Typical Sentences on Claim
Review and Exercises
Unit Nine Documentation

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