Module 1 Hotel Management Unit 1 Part Ⅰ Reading Text A What is Leadehip? Text B A Literature Review of Job Competency Modeling in the Hospitality Industry Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 2 Part Ⅰ Reading Text A Ethics of the Leadehip Text B Lodging Industry Growth and its Impact on HospitalityEducation in the U.S.A. Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Module 2 Room Operatio Unit 3 Part Ⅰ Reading Text A The Electrifying Job of the Front OfficeManager Text B Registration Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 4 Part Ⅰ Reading Text A Main Hotel Reservation Methods Text B Case Study: the Power of Information Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Module 3 Housekeeping, Engineering and Security Unit 5 Part Ⅰ Reading Text A Housekeeping, Engineering and SecurityOperatio: An Introduction (I) Text B Howard Johon Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 6 Part Ⅰ Reading Text A Housekeeping, Engineering and SecurityOperatio: An Introduction (II) Text B Hotels as Terrorist Targets Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Module 4 Food and Beverage Division Unit 7 Part Ⅰ Reading Text A Mission and Goals in Food and Beverage Operation Management Text B As I See It: Hotel Director of Food andBeverage Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 8 Part Ⅰ Reading Text A Strategic Alliances between Hotels andRestaurants Text B Bristol and Good Eats Grill Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Module 5 Marketing Management Unit 9 Part Ⅰ Reading Text A Building Market Leadehip: Marketing as Process Text B Hotel Sales Organization and Operatio Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 10 Part Ⅰ Reading Text A The Value Concept and Relatiohip Marketing Text B Alternatives for Creating Value Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Module 6 Human Resource Management Unit 11 Part Ⅰ Reading Text A What is Turnover, and why should we beconcerned? Text B Building a Family Legacy: The Marriott Story Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 12 Part Ⅰ Reading Text A Human Capital Intangibles Text B Hilton Hotels Corporate Profile Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Module 7 Financial Control and Management Unit 13 Part Ⅰ Reading Text A Budgeting and Forecasting: Current Practice in the Lodging Industry Text B As I See it: the Hotel Controller Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 14 Part Ⅰ Reading Text A Control of Cash and Credit Text B Ethics in Financial Management Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Module 8 Future of the Hotel Industry Unit 15 Part Ⅰ Reading Text A The Emergence of Peonalized Service Spectrums Text B The Strategic Role of Human ResourceDevelopment in Organizational Crisis Management Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 16 Part Ⅰ Reading Text A Analyzing Service Quality in the HospitalityIndustry Text B Mapping a Path to 2020 Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Key to Exercises Reference
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