Unit 1 Part I A. What Is Exporting? B. The Importance of Export Trade Part II A. Export Market Research B. Variables in Marketing Part III A. Exporting Procedures （1） B. Exporting Procedures （2） Part IV The World of Humor Unit 2 Part I A. Some Special Terms in Export Trade B. Importance of Export Pricing Part II A. Setting Export Prices - Cost Considerations B. LongChamp Makes Big China Strides Part III A. Business Inquiries （1） B. Business Inquiries （2） C. Business Inquiries （3） Part IV The World of Humor Unit 3 Part I A. Foreign Investment （1） B. Foreign Investment （2） Part II A. Investment Wisdom from Warren Buffet B. Investment Environment Part III A. Establishing Joint Ventures B. Preferential Policies Part IV The World of Humor Unit 4 Part I A. Stock B. Stock Market Part II A. Stock Value and Indexes B. The Risk Investment Part III A. Warren Buffett - Ace Stockpicker B. George Soros - The Man Who Moves Market PartIV The World of Humor Unit 5 Part I A. Stock Exchange B. A Bull and a Bear M4rket Part II A. Understand the Stock Market B. How to Start an Investment Part III A. How to Be a Successful Stock Investor B. Stock Market Tips Part IV The World of Humor Unit 6 Part I A. What Is Insurance? B. Insurance Is a Necessity Part II A. Buying Insurance B. Health Insurance Part III A. Questions to Expect When Applying for Insurance B. Insurance Companies PartIV The World of Humor Unit 7 Part I A. Life Insurance Basics B. Property Insurance Companies Part II A. How to Buy Good Health Insurance B. Travel In SUfance PartIII A. Screen Out Good Insurance Risks from Poor Ones B. Tips for Buying Insurance PartIV The World of Humor Unit 8 Part I A. Promotion Strategies B. A Promoting Project Part II A. Giving Business Presentations （1） B. Giving Business Presentations （2） Part III A. A Sales Presentation （1） B. A Sales Presentation （2） PartIV The World of Humor Test One Part I Part II Part III Part IV Part V Unit 9 Part I A. Why Is Finance Important? B. Financial Market Part II A. The Problem oflnflation B. Dollars in the World Market Part III A. Credit Cards B. Shanghai's Financial Industry Part IV The World of Humor Unit 10 Part I A. Stock Market's Miracle Man B. Seeking the Gold Apple Part II A. Steve Jobs B. Giogio Armani Part III A. Forbes Rich List - World's Billionaires in 2011 B. Founder of the Google Search Engine Part IV The World of Humor Unit 11 Part I A. Rail Freight and Road Transport B. Ocean Freight and Air Freight Part II A. Physical Distribution B. Containerization A. Mode of Transportation B. Shipping Goods Part IV The World of Humor Unit 12 Part I A. Shipping with an Expert B. Easy Steps to Preparing Your Package Part II A. Background of DHL Worldwide Express B. Choosing Shipping Options Part III A. Introduction of DHL-Sinotrans B. Philosophies of DHL-Sinotrans Part IV The World of Humor Unit 13 Part I A. What Is E-commerce? B. What Is A Weber? Part II A. Sales of Real Estate on the Internet B. How to Make Money on the Internet? Part III A. Email Marketing Tips B. Email Marketing for Your Online Business Part IV The World of Humor Unit 14 Part I A. Business Unusual for Private Eyes Detective Agencies Seek Legal Trade Status B. Hunting Down the Unfaithful Part II A. Remittance Business Grows B. Arbitration Thrives in China Part III A. New Firm Sells Bargains B. Clubs Teach Kids Investment PartIV The World of Humor Unit 15 Part I A. Cross-cultural Negotiations B. The Concept of "Face" Part II A. Cross-cultural Negotiating Tips B. Different Negotiating Styles Part III A. Negotiating in Japan B. A Negotiation Part IV The World of Humor Test Two Part I Part II Part III Part IV Part V
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