Unit 1 Globalization Text A The Empire Strikes Back Text B Disney Theme Park Unit 2 Film Industry Text A The Harry Potter Economy Text B China's Investment in Silver Screen Unit 3 Property Boom Text A Between a Rock and a Living Space Text B Building Excitement Unit 4 Information Technology Text A Silicon Valley Visionary Who Put Apple on Top Text B Nokia at the Crossroads: Blazing Platforms Unit 5 Creativity and Innovation Text A The Postmodern Craving for Creativity Text B Design Thinking Unit 6 Commercial Litigation TextA Reducing the Risk of Commercial Litigation in theUnited States Text B The McDonald's Coffee Lawsuit and Now, the Rest of theStory Unit 7 Mass Customization Text A BMW Drives Germany Text B How Mass Customization Is Changing Our World Unit 8 Crisis Management Text A A Crisis Made in Japan Text B Crisis Management in Belgium: the Case ofCoca-Cola Unit 9 Internet and Our Life Text A How Long Will Google's Magic Last? Text B Has the Internet Brought Us Together or Pulled UsApart? Unit 30 Career Planning Text A How to Change the World Text B How Will You Measure Your life? Unit 13 Financial Crisis Text A Cinderella's Moment Text B Fixing Europe's Single Currency Unit 32 Entrepreneuhip Text A Can Red Wine Help You Live Forever? Text B An Interview with Tim Ferriss--Author of The 4-HourWorkweek
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