商務(wù)英語(yǔ)函電第2版

定　價(jià)：￥28.00

作　者：	王維平，王黎明主編
出版社：	機(jī)械工業(yè)出版社
叢編項(xiàng)：
標(biāo)　簽：	商業(yè)英語(yǔ) 外語(yǔ) 行業(yè)英語(yǔ)

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ISBN：	9787111410478	出版時(shí)間：	2013-02-01	包裝：	平裝
開本：	16開	頁(yè)數(shù)：	211	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　《商務(wù)英語(yǔ)函電（第2版普通高等教育十一五國(guó)家級(jí)規(guī)劃教材）》是普通高等教育“十一五”國(guó)家級(jí)規(guī)劃教材，是省級(jí)精品課程“外貿(mào)英語(yǔ) 函電”的配套教材，是根據(jù)高等職業(yè)教育“強(qiáng)化技能，貼近崗位”的特點(diǎn) 和要求，在第1版基礎(chǔ)上修訂而成的。本書內(nèi)容涵蓋商務(wù)書信基礎(chǔ)知識(shí)以及建立業(yè)務(wù) 關(guān)系、商務(wù)談判、訂立合同、付款方式、包裝、保險(xiǎn)、裝運(yùn)、投訴和索賠等外貿(mào) 業(yè)務(wù)流程。每章涉及一個(gè)外貿(mào)行業(yè)，遵循了“應(yīng)用性原則”，突出了外貿(mào)信函技能的訓(xùn)練。每章包括學(xué)習(xí)目標(biāo)、背景知識(shí)、案例分析（常用短語(yǔ)和典型例句、樣信）、小技巧、補(bǔ)充閱讀、常犯錯(cuò)誤、生詞表、行業(yè)詞匯、信函注釋及練習(xí)等10個(gè)部分。《商務(wù)英語(yǔ)函電（第2版普通高等教育十一五國(guó)家級(jí)規(guī)劃教材）》可作為高等職業(yè)院校商務(wù)英語(yǔ)、國(guó)際貿(mào)易等相關(guān)專業(yè)的教材，也可作為在職人員的培訓(xùn)用書，還可作為成人高校學(xué)生的自學(xué)用書。本教材由王維平、王黎明任主編，蔣軼陽(yáng)、徐瑾任副主編，邱素芬任主審；方寧、潘穎華、徐秋萍、伍聶、錢律偉、李宏磊、王可飛參與編寫并制作PPT課件；王黎明、蔣軼陽(yáng)、徐瑾進(jìn)行校稿；王維平對(duì)全書作了最后定稿。

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圖書目錄

第2版前言 Chapter 1 Fundamentals of Business Communication 1．1 Letter 1．2 Fax 1．3 E—mail 1．4 Other Commonly Used Methods of Communication Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Garments Exercises Chapter 2 Establishing Business Relations Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Toys Notes to Text Exercises Chapter 3 Business Negotiation Part 1 Enquiries and Replies Part 2 0ffers Part 3 Counter Ofiers and Re．counter Offers Part 4 Acceptance Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Arts&Crafts Notes to Text Exercises Chapter 4 Signing a Contract Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Electrical Appliances Notes to llext Exercises． Chapter 5 Terms of Payment Part 1 Payment Part 2 Urging Establishment of L／C Part 3 L／C Amendment and Extension Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Mechanic Products Notes to Tbxt Exercises Chapter 6 Packing Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Electronics Notes to Text Exercises Chapter 7 Insurance Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Lights Notes to Text Exercises Chapter 8 Shipment Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Mould Products Notes to Text Exercises Chapter 9 Complaints and Claims Case Study Additional Reading Common Errors Made by Students Vocabulary Supplementary Vocabulary for Chemical Products Notes to Text Exercises 附錄附錄A Frequently Used Country and Area Codes 附錄B Commonly Used Telex Abbreviations 附錄C Expressions Commonly Used in Telex 參考文獻(xiàn)