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跨文化商務溝通

跨文化商務溝通

定 價:¥28.00

作 者: 占俊英 主編
出版社: 北京理工大學出版社
叢編項:
標 簽: 電子商務 教材 經濟管理類 研究生/本科/??平滩?/td>

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ISBN: 9787564072124 出版時間: 2013-01-01 包裝: 平裝
開本: 16開 頁數(shù): 196 字數(shù):  

內容簡介

  《跨文化商務溝通(新維度外語系列教程)》(作者占俊英)適合用作商務英語專業(yè)本科、經濟管理、國際貿易、市場營銷等相關專業(yè)學生的選修、輔修教材,也可用作現(xiàn)代國際商務人士進修提高的參考書。全書共有十章,涉及的主題包括:溝通方式、刻板印象、初次見面、招待訪客、時間概念、商務談判、簽訂協(xié)議、決策制定者、領導風格和市場營銷。

作者簡介

暫缺《跨文化商務溝通》作者簡介

圖書目錄

Unit 1 Communication Across Cultures
 Section A Understanding Cultural Differences
 Secticn B Culture Shock in Intercultural Pusiress Communication
 Section C Learning Development
Unit 2 Stereotypes Across Cultures
 Section A Impact of Stereotypes on Intercultural Communication
 Section B Barriers in Intercuhural Business Communication
 Section C Learning Development
Unit 3 Making Initial Contacts Across Cultures
 Section A Getting Connected
 Section B Introduction and Greeting Behaviour
 Section C Learning Development
Unit 4 Hospitality Across Cultures
 Section A Socializing with Colleagues
 Section B Gift Giving
 Section C Learning Development
Unit 5 Time Across Cultures
 Section A Polyphonic and Monochronic
 Section B Company Time or Personal Time
 Section C Learning Development
Unit 6 Negotiations Across Cultures
 Section A Different Negotiation Styles
 Section B Nonverbal Commtnication in Negotiation
 Section C Learning Development
Unit 7 Agreement Across Cultures
 Section A Forms of Agreement
 Section B Explicit and Implicit Style cf Agreements
 Section C Learning Development
Unit 8 Decision Makers Across Cultures
 Section A The Quality of Negotiators
 Section B Women in the Workplace
 Section C Learning Development
Unit 9 Leadership Across Cultures
 Section A Management Styles
 Section B Leadership and Culture
 Section C Learning Development
Unit 10 Marketing Across Cultures
 Section A Globalization and Localization
 Section B The Impact of Culture on Marketing Strategy
 Section C Learning Development
Bibliography

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