Unit 1 Multinational Corporations Text A： Multinational Corporations： Myths and Facts Text B： The New Multinational： Lilliputian, not Leviathan Unit 2 Contract Law Text A： Offer and Acceptance Text B： History of the International Chamber of Commerce Unit 3 Marketing Strategy （1） Text A： Marketing Plan （ 1） Text B： Developing a Marketing Plan Unit 4 Marketing Strategy （II） Text A： Marketing Plan （ II ） Text B： Four Best-Practices for Renovating Your Brand- Before It's Too Late Unit 5 Cultural Awareness in Business Text A： Cross-Cultural Advertising Text B： Across Cultures Competency in Business Unit 6Trade Barriers Text A： Tariff and Non-Tariff Barriers to Trade Text B： Trade Barriers Are Immoral and Destructive of Economic Well-Being Unit 7Emerging Markets Text A： China's Stimulus Package： Will It Work and What's Next? Text B： Cars in Emerging Markets - A Global Love Affair Unit 8Effective Leadership Text A： Leadership Lapses Fuel Wall Street's Fall Text B： Hiring from Outside the Company Unit 9 Globalization vs. Localization Text A： Whether You Agree with Globality or Disagree, Don't Ignore It Text B： Overseas Fever of Tsingtao Beer Unit 10 Financial Institutions Text A： Financial Institutions Text B： How the Financial Crisis Was Built into the System? Unit11 Managerial Accounting Text A： Managerial Accounting： An Overview Text B： Confusion with Managerial Accounting- Performance Management： Making It Work Unit 12 Modern Logistics Text A： Coming （Back） to America Text B： Standard Logistics Information： the Basis for Modern Logistics Unit13 Culture and Negotiation Text A： Negotiations Across Cultural Boundaries Text B： Negotiating in Different Countries Unit 14 Intercultural Alliances Text A： Managing Alliances Across Cultures Text B： Joint Venture Between Toshiba and Motorola Unit 15 Financial Personnel Text A： International Financial Advisors Text B： Training the Face of Your Firm Unit 16 How to Stimulate Consumer Purchases Text A： Emotional Connections or Functionality-What Really Drives Consumer Sales? Text B： Consistent Marketing Provides Big Rewards
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