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國際商務(wù)函電

國際商務(wù)函電

定 價:¥35.00

作 者: 金澤虎,王桂平 主編
出版社: 北京大學(xué)出版社
叢編項:
標(biāo) 簽: 教材 經(jīng)濟(jì)管理類 研究生/本科/??平滩?/td>

ISBN: 9787301223888 出版時間: 2013-05-01 包裝: 平裝
開本: 16開 頁數(shù): 249 字?jǐn)?shù):  

內(nèi)容簡介

  金澤虎、王桂平主編的《國際商務(wù)函電》系統(tǒng)地介紹了國際商務(wù)函電常用的英文寫作基本知識,其中 包括各類函電的基本格式、寫作技巧、標(biāo)準(zhǔn)模板、具體案例,并且利用案例導(dǎo)入和案例具體分析等形式引 導(dǎo)出豐富的國際商務(wù)專業(yè)詞匯與習(xí)慣用語。在內(nèi)容上,全書共分12章:各部分內(nèi)容之間既相對獨立又相互 依存、彼此融合,完整、系統(tǒng)地反映出該門課程的主要內(nèi)容。第1章是對國際商務(wù)函電的基本概況的介紹。第2章到第11章是本書的主干部分,其內(nèi)容編排基本 依據(jù)國際貿(mào)易實務(wù)流程的先后順序展開,具體包括:建立商務(wù)關(guān)系和資信調(diào)查、詢盤和報盤、合同、訂單 及其支付條件、信用證、包裝、保險、裝運、申訴與理賠、代理。第12章是對與函電密切相關(guān)的外貿(mào)單證 進(jìn)行具體的介紹。它們共同形成本書完整的體系結(jié)構(gòu) 。 《國際商務(wù)函電》適用于國際經(jīng)濟(jì)貿(mào)易、商務(wù)英語、國際市場營銷、電子商務(wù)等應(yīng)用性較強(qiáng)的經(jīng)濟(jì)貿(mào) 易類和其他外 向型應(yīng)用性專業(yè)的學(xué)生,同時也適用于從事對外經(jīng)濟(jì)貿(mào)易工作的專業(yè)人員。

作者簡介

  金澤虎,安徽銅陵學(xué)院經(jīng)濟(jì)貿(mào)易系主任、安徽大學(xué)經(jīng)濟(jì)學(xué)院教授。

圖書目錄

Chapter 1  The Overview of Business   Letters   Section One  The Structure and the Format of Business Letters   Section Two  Principles of Business Letter Writing   Section Three  Business Fax and Email Writing   Section Four  Cases in Detail   Section Five  Selected Sentences Chapter2  Establishing Business   Relations and Status Enquiries   Section One  Establishing Business Relations   Section Two  Status Enquiries   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 3 Enquiry and Offer   Section One  Enquiry   Section Two  Offer and Counteroffer   Section Three  Cases in detail   Section Four  Selected Sentences Chapter 4 Contract   Section One  Definition and Functions of Contract   Section Two  Classification and Contents of Contract   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 5 Orders and Terms of Payment   Section One  Orders and Replies   Section Two  Method of Payment   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 6  Letter of Credit   Section One  Content and Classification of Letter of Credit   Section Two  Procedures of Letter of Credit Operations   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 7  Packing   Section One  Forms of Packing   Section Two  Marking of Goods   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 8  Insurance   Section One  Ess.entials of Business Letters of Insurance   Section Two  Cases in Detail   Section Three  Selected Sentences Chapter 9 Shipment   Section One  Shipping Instruction and Shipping Advice   Section Two  Terms of Shipment   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 10  Complaints and Adjustments   Section One  Types of Complaints   Section Two  Adjustments   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 11  Agency   Section One  Essentials of Agency   Section Two  Essentials of Business Correspondence of Agency   Section Three  Cases in Detail   Section Four  Selected Sentences Chapter 12  Documentation in International Trade   Section One  Types of International Trading Documents   Section Two  Requirements of Documents Making   Section Three  Cases in Detail   Section Four  Selected Sentences References  

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