Unit 1 Management Skills
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Unit 2 Business Environment
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Unit 3 Finance
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Unit 4 Human Resources
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Unit 5 Market Research
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Review 1
Unit 6 Products
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Unit 7 Marketing
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Unit 8 Branding
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Umt 9 International Trade
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Unit 10 Company Performance
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Review 2
Tapescripts