Chapter 1 Introduction to Electronic Commerce（E-commerce） 1.1 Overview of E-commerce 1.2 Definitions and Benefits of E-commerce 1.3 Future Trends of E-commerce Chapter 2 Classification of E-commerce 2.1 B2B Model 2.2 B2C Model 2.3 C2C Model Chapter 3 Mobile Commerce（M-commerce） 3.1 Introduction to M-commerce 3.2 Wireless Devices and Business Model of M-commerce 3.3 Implementation Technologies of M-Commence Chapter 4 E-commerce Corporation 4.1 A Comparative Analysis of eBay and Amazon 4.2 Analysis on Alibaba.corn 4.3 Successful Strategies of Taobao's E-commerce Chapter 5 Electronic Payment（E-payment） System 5.1 Overview of E-payment 5.2 New Payment Mode-PayPal 5.3 Analysis on Alipay Mode Chapter 6 Security Technology of E-commerce 6.1 Message Security Issues 6.2 Securing the Firewall 6.3 Encryption and Authentication Chapter 7 E-commerce Management 7.1 Web Site Design Issue 7.2 Risk Management 7.3 ICC Guidelines on Advertising and Marketing on the Internet Chapter 8 Web Advertisement in E-commerce 8.1 Web Advertisement 8.2 Web Advertisement Methods 8.3 Web Advertisement Strategies Chapter 9 Logistics Management of E-commerce 9.1 Electronic Logistics 9.2 Environmental Logistics 9.3 Logistics Automation Word List References
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