Unit 1 Management Skills Lead-in Text： Boards Must Take on Risk Management Supplementary Reading： Keeping Employees Happy in a Post-Recession World Writing： Sales Letters Unit 2 Business Environment Lead-in Text： How Has the Internet Affected the Business Environment? Supplementary Reading： Enterprises and Environment Writing： Inquiry Letters Unit 3 Finance Lead-in Text： Why Are Investors Still Lining Up for Bonds? Supplementary Reading： Changing Definitions of 'Green' Alter Investment Strategies Writing： Quotation Letters Unit 4 Human Resources Lead-in Text： Hiring Competent People Leads to Organizational Effectiveness Supplementary Reading： Gain Employee Loyalty by Putting Them on a Career Track Writing： An Order Letter Unit 5 Market Research Lead-in Text： Market Research Supplementary Reading： Hitting the Market Writing： Reminder Renew 1 Unit 6 Products Lead-in Text： Rabbit Ears Perk Up for Free HDTV Supplementary Reading： Google Unveils App for Paying with Phone Writing： Contract Unit 7 Marketing Lead-in Text： Don't Let Hard Times Derail Your Advertising Supplementary Reading： Pie in the Sky? Domino's Flips Switch on Times Square Instant Reviews， Takes Transparency to New Level Writing： Invoice Unit 8 Branding Lead-in Text： It's More than a Logo Supplementary Reading： Why Brands Fail? Writing： Bill of Exchange/Draft Unit 9 International Trade Lead-in Text： Openness to International Trade Supplementary Reading： A Trade Surplus Brought on by Outdated Perspectives Writing： Bill of Lading Unit 10 Company Performance Lead-in Text： Merging Cultures and Companies Supplementary Reading： Samsung's Earnings Slide 18% Writing： Insurance Policy Review 2 Words & Phrases
鄂公網(wǎng)安備 42010302001612號 