Chapter 1 Extending an Invitation to an Exhibition 會展邀請 Section Ⅰ Brainstorming Section Ⅱ Focus Reading Exhibition Invitation Section Ⅲ Situational Dialogues Dialogue A Inviting a Regular Customer by Phone Dialogue B Inviting a VIP Exhibitor in Person Section Ⅳ Practical Writing Invitation Letter Section Ⅴ Extended Reading Exhibition and Its Classification Section Ⅵ Culture & Etiquette Section Ⅶ Enjoying English Section Ⅷ Tips Chapter 2 Making Travel Arrangements 參展計劃 Section ⅠBrainstorming Section Ⅱ Focus Reading Get the Most Out of Trade Shows Section Ⅲ Situational Dialogues Dialogue A Shipping Exhibits Dialogue B Talking About the Schedule Section Ⅳ Practical Writing Reservation Form Section Ⅴ Extended Reading Shipping and Move-in Section Ⅵ Culture & Etiquette Section Ⅶ Enjoying English Section Ⅷ Tips Chapter 3 Making Exhibition Stands Attractive 布置展位 Section Ⅰ Brainstorming Section Ⅱ Focus Reading Making Your Trade Show Display Stand Out Section Ⅲ Situational Dialogues Dialogue A Setting up a Booth Dialogue B Designing an Exhibition Stand Section Ⅳ Practical Writing Meeting Address Section Ⅴ Extended Reading Aesthetic Planning for Your Booth Section Ⅵ Culture & Etiquette Section Ⅶ Enjoying English Section Ⅷ Tips Chapter 4 Attending the Exhibition 參加展會 Section Ⅰ Brainstorming Section Ⅱ Focus Reading Exhibition Rules Section Ⅲ Situational Dialogues Dialogue A At the Reception Desk（接待處） of an Exhibition Hall Dialogue B At the Hall for Textiles（紡織品） and Garments（服裝） Section Ⅳ Practical Writing Company Brochures Section Ⅴ Extended Reading Introduction to Canton Fair Section Ⅵ Culture & Etiquette Section Ⅶ Enjoying English Section Ⅷ Tips Chapter 5 Receiving Visitors 接待客戶 Section Ⅰ Brainstorming Section Ⅱ Focus Reading Visitor Registration Form Section Ⅲ Situational Dialogues Dialogue A Meeting a Regular Customer at a Stand Dialogue B Introducing a New Type Machine Section Ⅳ Practical Writing Business Cards Section Ⅴ Extended Reading Keys to Effective Communication at a Stand Section Ⅵ Culture & Etiquette Section Ⅶ Enjoying English Section Ⅷ Tips Chapter 6 Introducing Exhibits 介紹展品 Section Ⅰ Brainstorming Section Ⅱ Focus Reading Enhance Results with a Trade Show Promotional Item Section Ⅲ Situational Dialogues Dialogue A Recommending New Products Dialogue B Introducing Handicrafts（手工藝品） Section Ⅳ Practical Writing Product Instruction Section Ⅴ Extended Reading Trade Show Exhibit Display 3 Seconds to Make an Impact Section Ⅵ Culture & Etiquette Section Ⅶ Enjoying English Section Ⅷ Tips Chapter 7 Holding Business Negotiations 商務洽談 Section Ⅰ Brainstorming Section Ⅱ Focus Reading Get What You Want in a Business Negotiation Section Ⅲ Situational Dialogues Dialogue A New Clients Expecting to Place a Trial Order（試訂貨） Dialogue B Accepting an Order at a Lower Price in Order to Develop New Markets Section Ⅳ Practical Writing Letters for Establishing Business Relationship Section Ⅴ Extended Reading Group Dynamics in Negotiations Section Ⅵ Culture & Etiquette Section Ⅶ Enjoying English Section Ⅷ Tips …… Chapter 8 Leaving an Exhibition and Follow-up of Negotiations 撤離展會及業(yè)務跟進 Chapter 9 Analyzing the Productivity of the Exhibition 分析成效 附錄一：主要國際會議、展覽行業(yè)組織 附錄二：外貿(mào)常用英語縮略詞 附錄三：會展英語詞匯大全 Keys
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