外貿(mào)交際英語(yǔ)

定　價(jià)：￥29.00

作　者：	張啟途編
出版社：	對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng)：	全國(guó)高等院?；诠ぷ鬟^(guò)程的校企合作系列教材
標(biāo)　簽：	外貿(mào)英語(yǔ) 外語(yǔ) 行業(yè)英語(yǔ)

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ISBN：	9787566306548	出版時(shí)間：	2013-03-01	包裝：	平裝
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	167	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　《外貿(mào)交際英語(yǔ)/全國(guó)高等院?；诠ぷ鬟^(guò)程的校企合作系列教材》基于貿(mào)易工作過(guò)程設(shè)計(jì)，根據(jù)貿(mào)易過(guò)程的8個(gè)基本步驟，設(shè)計(jì)8個(gè)基本貿(mào)易情景，涉及整個(gè)貿(mào)易工作流程中最重要的內(nèi)容，分別為找客戶、價(jià)格洽談、付款洽談、裝運(yùn)洽談、包裝洽談、保險(xiǎn)洽談、簽訂合同、索賠洽談。每個(gè)工作任務(wù)情景又分為基礎(chǔ)知識(shí)、工作背景、商務(wù)對(duì)話、商務(wù)寫作、實(shí)踐拓展、仿真實(shí)訓(xùn)、綜合練習(xí)等模塊，整合外貿(mào)英語(yǔ)口語(yǔ)與外貿(mào)英語(yǔ)函電兩大基本商務(wù)交際課程，突出工學(xué)結(jié)合、任務(wù)驅(qū)動(dòng)教學(xué)要求，采用真實(shí)案例教學(xué)、互聯(lián)網(wǎng)教學(xué)方式，就一個(gè)對(duì)外貿(mào)易業(yè)務(wù)內(nèi)容從兩個(gè)不同角度訓(xùn)練學(xué)生的說(shuō)和寫的不同商務(wù)交際能力。編者總結(jié)多年成功互聯(lián)網(wǎng)貿(mào)易經(jīng)驗(yàn)和教學(xué)經(jīng)驗(yàn)，通過(guò)熟悉的真實(shí)工作案例，本著“夠用為度”的原則，從英語(yǔ)交際、貿(mào)易過(guò)程、電子商務(wù)多個(gè)方面入手，突出崗位應(yīng)用能力培養(yǎng)，組織教材編寫。教材語(yǔ)言通俗易懂，內(nèi)容新穎、實(shí)用?！锻赓Q(mào)交際英語(yǔ)/全國(guó)高等院校基于工作過(guò)程的校企合作系列教材》可供高職高專院校國(guó)際貿(mào)易專業(yè)、商務(wù)英語(yǔ)專業(yè)、報(bào)關(guān)與國(guó)際貨運(yùn)專業(yè)、電子商務(wù)專業(yè)學(xué)生及其它相關(guān)院校學(xué)生、商貿(mào)行業(yè)培訓(xùn)學(xué)生及貿(mào)易從業(yè)人員、自學(xué)者使用。

作者簡(jiǎn)介

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圖書(shū)目錄

Scene One Getting Customers
Basic Knowledge
Work Background
Section 1 Speaking
Invitation to Canton Fair
Section 2 Writing
Establishing Business Relationships
Invitation to Trade Fairs
Sales Promotion
Section 3Real Practice
Practical Skills
Do It by Yourself
Task of Practice: Search Buyers on alibaba.com by Key Words
Exercises
Scene Two Talking about the Price
Basic Knowledge
Work Background
Section 1 Speaking
Talking about the Price of QQ Kites
Section2 Writing
General Inquiry
Specific Inquiry
Offer
Counter Offer
Counter-counter Offer
Acceptance and Order
Section 3 Real Practice
Practical Skills: How to Post New Products on alibaba.com?
Do It by Yourself
Task of Practice: Make Offers Based on FOB, CFR, CIF Terms
Exercises
Scene Three Talking about the Payment
Basic Knowledge
Work Background
Section 1 Speaking
Talking about the Payment
Section 2 Writing
Urging Establishment of L/C
Amendments to L/C
Extension of L/C
Section 3RealPractice
Practical Skills: E-mail
Do It by Yourself
Task of Practice: Make the L/C against Risks
Exercises
Scene Four Talking about the Shipment
Basic Knowledge
Work Background
Section 1 Speaking
Talking about the Shipment
Section 2 Writing
Mode of Transportation
Date of Shipment,
Asking to Allow Partial Shipment
Section 3 Real Practice
Practical Skills: Online Chatting Tool: Trade Manager
Task of Practice: Prepare a Bill of Lading
Exercises
Scene Five Talking about the Packing
Basic Knowledge
Work Background
Section 1 Speaking
Talking about the Silk Garment Packing
Section 2 Writing
About the Way of Packing
Packing of Powder Goods
Packing of Fragile Goods
……
Scene Six Talking about the Insurance
Scene Seven Signing the Contract
Scene Eight Talking about Claims
References