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國際商業(yè)談判

國際商業(yè)談判

定 價(jià):¥49.00

作 者: 王菇 編著
出版社: 知識(shí)產(chǎn)權(quán)出版社
叢編項(xiàng):
標(biāo) 簽: 管理 商務(wù)溝通 談判學(xué)

ISBN: 9787513020206 出版時(shí)間: 2013-07-01 包裝: 平裝
開本: 16開 頁數(shù): 251 字?jǐn)?shù):  

內(nèi)容簡介

  《國際商業(yè)談判》主要介紹了國際商業(yè)談判的具體過程及實(shí)務(wù),以國際商業(yè)談判的主要業(yè)務(wù)環(huán)節(jié)為主線,系統(tǒng)分析國際商業(yè)談判相關(guān)的國際慣例、國際商品交換過程的各種實(shí)際運(yùn)作以及文化差異對國際商業(yè)談判的影響,具體介紹了國際商業(yè)談判的內(nèi)容與操作方法,例如談判團(tuán)隊(duì)的組建,制訂目標(biāo),地點(diǎn)選擇,日程安排,談判策略,協(xié)議簽訂,成果匯報(bào)等。王茹編著的《國際商業(yè)談判》內(nèi)容新穎實(shí)用,緊扣時(shí)代脈搏,并配有大量生動(dòng)翔實(shí)的操作實(shí)例,旨在幫助學(xué)習(xí)者快速進(jìn)入商業(yè)談判的角色,以勝任商務(wù)工作的需要。

作者簡介

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圖書目錄

Part I ABC to International Business Negotiation Chapter 1 About Business Negotiation(關(guān)于商業(yè)談判) Section I Negotiation Key Terminology(談判關(guān)鍵術(shù)語) Section II Basics of Business Negotiation(商業(yè)談判基礎(chǔ)知識(shí)) Section m Practical Activities(實(shí)操練習(xí)) Chapter 2 Principles of Business Negotiation(商業(yè)談判原則) Section I General Principles of Business Communication (商業(yè)溝通一般原則) SectionⅡPrinciples of Business Negotiation(商業(yè)談判原則) Section III Practical Activities(實(shí)操練習(xí)) Chapter 3 Process of Business Negotiation(商業(yè)談判過程) Section I Preparation for Business Negotiation (商業(yè)談判前的準(zhǔn)備) Section II Procedures of Business Negotiation(商業(yè)談判的步驟) Section 111 Practical Activities(實(shí)操練習(xí)) Chapter 4 Negotiating Power and Related Factors (談判力及相關(guān)因素) Section I Negotiating Power(談判力) Section 11 Factors Influencing Negotiating Power (影響談判力的因素) Section m Practical Activities(實(shí)操練習(xí)) Chapter 5 Personal Negotiation Styles VSBusiness Negotiation Modes (談判風(fēng)格與商業(yè)談判模式) Section I Negotiators’Personality Traits and Personal Negotiation Styles(談判者性格特征與談判風(fēng)格) SectionⅡ Negotiators’Personality VSBusiness Negotiation Modes(談判者性格類型與商業(yè)談判模式) Section III Practical Activities(實(shí)操練習(xí)) Chapter 6 Basic Qualities and Professional Skills for Negotiators (談判者應(yīng)具備的基本素質(zhì)與專業(yè)技能) Section I Negotiators’Basic Qualities(談判者應(yīng)具備的基本素質(zhì)) Section II Professional Skills for Negotiators (談判者應(yīng)具備的專業(yè)技能) Section III Practical Activities(實(shí)操練習(xí)) Chapter 7 Strategies and Tactics of Business Negotiation (談判的策略與戰(zhàn)術(shù)) Section I Attitudinal Strategies and Tactics(表態(tài)策略與戰(zhàn)術(shù)) Section II Situational Strategies and Tactics(情景策略與戰(zhàn)術(shù)) Section III Practical Activities(實(shí)操練習(xí)) Part 11 Practical I nternational Business Negotiation Chapter 8 Sales Negotiation(貨物買賣談判) Section I Quality,Quantity and Price(質(zhì)量、數(shù)量與價(jià)格) Section II Packing and Marking(包裝與嘜頭) Section III Transportation,Insurance and Payment (運(yùn)輸、保險(xiǎn)與支付) Section V Practical Activities(實(shí)操練習(xí)) Chapter 9 Investment Negotiation(投資談判) Section I Types of Investment Negotiation(投資談判分類) Section II Other Issues of Investment Negotiation (其他投資談判事項(xiàng)) Section III Practical Activities(實(shí)操練習(xí)) Chapter 10 Technology Trade Negotiation(技術(shù)貿(mào)易談判) Section I Principal Legal Forms of Technology Trade (技術(shù)貿(mào)易的主要法律形式) Section II Content of Technology Trade Negotiation (技術(shù)貿(mào)易談判的內(nèi)容) Section III Practical Activities(實(shí)操練習(xí)) Chapter 11 Business Contract Negotiation(商務(wù)合同談判) Section I Introduction to Business Contract(商務(wù)合同介紹) Section lI Procedures of Business Contract Negotiation (商務(wù)合同談判程序) Section HI Practical Activities(實(shí)操練習(xí)) Chapter 12 Complex Negotiation【復(fù)雜談判) Section I Properties of Complex Negotiations(復(fù)雜談判的特點(diǎn)) Section II Types of Complex Negotiations(復(fù)雜談判的類型) Section III Practical Activities(實(shí)操練習(xí)) Chapter 13 Intercultural Business Negotiation(跨文化商業(yè)談判) Section I Intercultural Awareness in Business Negotiation (商業(yè)談判中的跨文化意識(shí)) Section II Business Negotiation Styles of Different Culture (不同文化的商業(yè)談判風(fēng)格) Section III Practical Activities(實(shí)操練習(xí)) Chapter 14 Tactical Business Negotiation Expressions and Negotiation Tips(商業(yè)談判戰(zhàn)略表達(dá)方式及談判技巧) Section I Tactical Expressions in Business Negotiation (商業(yè)談判戰(zhàn)略表達(dá)方式) Section II Collection of Negotiation Tips(談判技巧集錦) Section III Practical Activities(實(shí)操練習(xí)) Test for Qualification of Negotiators(談判資格測試) Evaluation of Negotiation Result(談判結(jié)果評(píng)價(jià)) Bibliography(參考書目)

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