新興電子商務(wù)：參與者行為

目錄
《新興電子商務(wù)——參與者行為（精裝）》
第1章引言
第2章從免費(fèi)試用到產(chǎn)品采納和購(gòu)買(mǎi)
2.1信息技術(shù)采納、購(gòu)買(mǎi)與營(yíng)銷(xiāo)
2.2研究的理論基礎(chǔ)
2.2.1實(shí)際使用前后的個(gè)人感知
2.2.2產(chǎn)品試用形式的營(yíng)銷(xiāo)手段
2.2.3信息技術(shù)采納研究中的成本因素
2.3研究模型和假設(shè)
2.3.1試用體驗(yàn)評(píng)價(jià)
2.3.2試用體驗(yàn)的效果
2.3.3感知產(chǎn)品價(jià)格
2.3.4試用后消費(fèi)者感知
2.4研究方法
2.4.1研究情境
2.4.2問(wèn)卷設(shè)計(jì)與數(shù)據(jù)收集
2.5數(shù)據(jù)分析
2.5.1測(cè)量模型檢驗(yàn)
2.5.2模型結(jié)構(gòu)檢驗(yàn)
2.6研究結(jié)果 .2.7研究?jī)r(jià)值
2.7.1理論價(jià)值
2.7.2實(shí)踐價(jià)值
2.8本章小結(jié)
第3章電子商務(wù)推介激勵(lì)機(jī)制中的社會(huì)距離與規(guī)范
3.1引言
3.2電子商務(wù)推介激勵(lì)機(jī)制簡(jiǎn)介
3.2.1推介激勵(lì)機(jī)制的來(lái)源
3.2.2推介激勵(lì)機(jī)制在電子商務(wù)中的現(xiàn)狀
3.2.3推介激勵(lì)機(jī)制中邀請(qǐng)雙方的行為特點(diǎn)
3.3推介激勵(lì)機(jī)制的情境因素
3.3.1去情境化的推介激勵(lì)機(jī)制——最后通牒博弈
3.3.2社會(huì)距離對(duì)推介雙方行為規(guī)范的影響
3.3.3推介激勵(lì)機(jī)制中的社會(huì)規(guī)范
3.3.4推介激勵(lì)機(jī)制中的市場(chǎng)規(guī)范
3.3.5社會(huì)規(guī)范與市場(chǎng)規(guī)范的交互影響
3.3.6社會(huì)距離對(duì)推介雙方行為規(guī)范的影響分析
3.4中國(guó)文化背景的影響
3.5推介雙方行為特點(diǎn)對(duì)推介激勵(lì)機(jī)制成功率的影響
3.5.1消費(fèi)者卷入理論
3.5.2推介雙方卷入程度對(duì)其行為規(guī)范的影響
3.5.3推介雙方卷入程度與推介激勵(lì)機(jī)制成功率之間的關(guān)系
3.6實(shí)驗(yàn)研究與實(shí)驗(yàn)結(jié)果
3.6.1實(shí)驗(yàn)研究
3.6.2實(shí)驗(yàn)結(jié)果
3.7結(jié)果的分析與討論
3.7.1社會(huì)距離的影響
3.7.2社會(huì)距離的影響
3.7.3中國(guó)文化的影響
3.8本章小結(jié)
第4章中國(guó)文化背景下的新興信息系統(tǒng)采納
4.1引言
4.2中國(guó)用戶信息技術(shù)采納的行為演變
4.2.1信息技術(shù)采納綜合模型
4.2.2學(xué)術(shù)環(huán)境下的電子學(xué)習(xí)系統(tǒng)采納
4.2.3政府環(huán)境下的電子服務(wù)系統(tǒng)采納
4.3采納案例重點(diǎn)分析
4.3.1案例分析綜合方法
4.3.2結(jié)構(gòu)化角度的政務(wù)系統(tǒng)采納分析
4.3.3基于toe框架的開(kāi)源軟件采納分析
4.4中國(guó)文化特質(zhì)與信息系統(tǒng)采納行為
4.4.1文化價(jià)值理論下的信息系統(tǒng)采納
4.4.2中國(guó)文化背景下的采納模型
4.4.3模型的實(shí)證結(jié)果討論
4.5本章小結(jié)
第5章web 2.0環(huán)境下的用戶行為及影響
5.1引言
5.2web 2.0應(yīng)用的發(fā)展與行為影響
5.2.1雙邊市場(chǎng)視角下的電子商務(wù)用戶使用行為
5.2.2社會(huì)網(wǎng)絡(luò)環(huán)境中小眾文化的傳播機(jī)理
5.3企業(yè)內(nèi)部的web 2.0使用行為模式
5.3.1企業(yè)2.0與企業(yè)博客
5.3.2企業(yè)博客的持續(xù)使用行為分析
5.3.3企業(yè)博客的用戶使用行為模式與特點(diǎn)
5.4企業(yè)內(nèi)部web 2.0使用與社會(huì)資本結(jié)構(gòu)
5.4.1企業(yè)內(nèi)部博客與社會(huì)資本關(guān)系模型
5.4.2關(guān)系模型的實(shí)證檢驗(yàn)
5.4.3管理啟示
5.5本章小結(jié)
第6章社會(huì)化平臺(tái)與金融市場(chǎng)信息環(huán)境
6.1引言
6.2針對(duì)市場(chǎng)信息環(huán)境的研究問(wèn)題
6.3社會(huì)化媒體影響市場(chǎng)信息環(huán)境的實(shí)證研究
6.3.1關(guān)于市場(chǎng)信息環(huán)境的經(jīng)濟(jì)學(xué)理論
6.3.2假設(shè)
6.3.3實(shí)證研究結(jié)果
6.3.4進(jìn)一步思考：公司治理環(huán)境
6.4本章小結(jié)
第7章多渠道零售服務(wù)系統(tǒng)中的消費(fèi)者價(jià)值創(chuàng)造
7.1引言
7.2多渠道零售服務(wù)提供系統(tǒng)的設(shè)計(jì)
7.2.1多渠道零售服務(wù)提供系統(tǒng)設(shè)計(jì)的理論基礎(chǔ)
7.2.2多渠道零售服務(wù)提供系統(tǒng)設(shè)計(jì)的維度
7.3多渠道零售服務(wù)提供系統(tǒng)的實(shí)證檢驗(yàn)
7.3.1消費(fèi)者對(duì)多渠道零售服務(wù)的價(jià)值評(píng)估
7.3.2多渠道零售服務(wù)提供系統(tǒng)的商業(yè)價(jià)值分析
7.4“網(wǎng)上下訂單，實(shí)體店自提”服務(wù)
7.4.1“網(wǎng)上下訂單，實(shí)體店自提”服務(wù)在國(guó)內(nèi)外的情況
7.4.2消費(fèi)者使用ooip服務(wù)的意向分析
7.5本章小結(jié)
第8章it服務(wù)外包決策分析和合同設(shè)計(jì)
8.1引言
8.2it服務(wù)外包中的外包決策、時(shí)機(jī)選擇與合同設(shè)計(jì)
8.2.1模型假設(shè)與變量設(shè)計(jì)
8.2.2模型設(shè)計(jì)及分析
8.2.3小結(jié)
8.3需求不確定條件下的it服務(wù)外包合同設(shè)計(jì)與分析
8.3.1模型假設(shè)與變量設(shè)計(jì)
8.3.2模型構(gòu)建與分析
8.3.3算例分析
8.3.4小結(jié)
8.4it服務(wù)外包的質(zhì)量風(fēng)險(xiǎn)防范契約設(shè)計(jì)與分析
8.4.1問(wèn)題描述與模型假設(shè)
8.4.2質(zhì)量可精確測(cè)度且質(zhì)量成本信息對(duì)稱的基準(zhǔn)模型
8.4.3質(zhì)量成本信息對(duì)稱但質(zhì)量測(cè)度不確定下的道德風(fēng)險(xiǎn)模型
8.4.4質(zhì)量成本信息不對(duì)稱且質(zhì)量測(cè)度不確定條件下的逆向選擇模型
8.4.5案例說(shuō)明
8.4.6小結(jié)
8.5不完全測(cè)度下多目標(biāo)it服務(wù)外包合同設(shè)計(jì)與分析
8.5.1問(wèn)題描述與模型假設(shè)
8.5.2模型設(shè)計(jì)與分析
8.5.3小結(jié)
8.6本章小結(jié)
參考文獻(xiàn)
索引
emerging e?business： participants behaviors
chapter 1introduction
chapter 2from free trial to adoption and purchase
2.1it adoption, purchase, and marketing
2.2theoretical foundation
2.2.1individual perceptions before and after use
2.2.2product trial as a marketing method
2.2.3cost factors in it adoption research
2.3research model and hypotheses
2.3.1trial experience evaluation
2.3.2effectiveness of trial experience
2.3.3perceived product price
2.3.4post?trial consumer perceptions
2.4research method
2.4.1research site
2.4.2questionnaire design and data collection
2.5data analysis
2.5.1measurement validation
2.5.2model structure validation
2.6results
2.7contributions
2.7.1theoretical contributions
2.7.2practical contributions
2.8summary
chapter 3social distance and norms in the referral incentive mechanisms for online business
3.1introduction
3.2referral incentive mechanisms for online business
3.2.1emergence of referral incentive mechanisms
3.2.2current status of referral incentive mechanisms in ecommerce
3.2.3behavioral characteristics of participants in referral incentive mechanisms
3.3contextual factors for referral incentive mechanisms
3.3.1context?free referral incentive mechanisms: the ultimatum game
3.3.2impacts of social distance on participants behavioral norms
3.3.3social norms in referral incentive mechanisms
3.3.4market norms in referral incentive mechanisms
3.3.5interactive effects of social norms and market norms
3.3.6analysis on the impacts of social distance on participants? behavioral norms
3.4impacts of the chinese cultural background
3.5impacts of participants? behavioral characteristics on the success rate of referral incentive mechanisms
3.5.1consumer involvement theory
3.5.2impacts of participant involvement on behavioral norms
3.5.3relationships between participant involvement and the success rate of referral incentive mechanisms
3.6experimental research and results
3.6.1experimental research
3.6.2results
3.7analysis and discussion
3.7.1impacts of social distance
3.7.2further discussion on social distance
3.7.3impacts of the chinese culture
3.8summary
chapter 4emerging information systems adoption in chinese cultural contexts
4.1introduction
4.2evolution of it adoption behavior of chinese users
4.2.1an integrated model for it adoption
4.2.2empirical research in an academic context
4.2.3empirical research in a governmental context
4.3case analysis
4.3.1case research method
4.3.2e?government systems adoption from a structurational perspective
4.3.3open source software adoption analysis based on the toe framework
4.4chinese cultural dimensions and information systems adoption
4.4.1cultural value theory and information systems adoption
4.4.2adoption model in the chinese cultural context
4.4.3empirical research results
4.5summary
chapter 5user behaviors and their consequences in web 2.0
5.1introduction
5.2web 2.0 applications and user behaviors
5.2.1ecommerce user behaviors from a two?sided market perspective
5.2.2niche culture diffusion in social networking contexts
5.3intra?organizational web 2.0 user behaviors
5.3.1enterprise 2.0 and enterprise blogs
5.3.2continued use of enterprise blogs
5.3.3usage patterns in enterprise blogs
5.4intra?organizational web 2.0 and the structure of social capitals
5.4.1theoretical model for intra?organizational blogs and social capitals
5.4.2empirical validation
5.4.3managerial implications
5.5summary
chapter 6social media platforms and the information environment of finance markets
6.1introduction
6.2research questions on market information environment
6.3empirical research on the impact of social media on market information environment
6.3.1economics theories on market information environment
6.3.2hypotheses
6.3.3empirical research results
6.3.4further analysis: corporate governanceenvironment
6.4summary
chapter 7consumer value creation in multi?channel retail service systems
7.1introduction
7.2design of multi?channel retail service systems
7.2.1theoretical foundation
7.2.2design dimensions
7.3empirical testing for multi?channel retail service systems
7.3.1consumer evaluation for multi?channel retail services
7.3.2analysis on the business value of multi?channel retail service systems
7.4ooip services
7.4.1current practice of ooip
7.4.2analysis on the intention of consumers to use ooip services
7.5summary
chapter 8it service outsourcing decision making and contract design
8.1introduction
8.2decision making, timing, and contract design for it service outsourcing
8.2.1model hypotheses and variables
8.2.2model design and analysis
8.2.3section summary
8.3it service outsourcing contract design with demand uncertainty
8.3.1model hypotheses and variables
8.3.2model design and analysis
8.3.3example analysis
8.3.4section summary
8.4design and analysis of quality risk protection contracts in it service outsourcing
8.4.1question description and model hypotheses
8.4.2baseline model
8.4.3moral risk model
8.4.4reverse selection model
8.4.5case analysis
8.4.6section summary
8.5multi?target it service outsourcing contract design and analysis
8.5.1model hypotheses and variables
8.5.2model design and analysis
8.5.3section summary
8.6summary
references
index