Unit One The Nature of Business Part One Conversations A Welcoming a Foreign Client B At the Banquet: Introductions C Talking Something About the Nature of Business Part Two Text The Nature of Business Part Three Reading Barter Exercises Unit Two Marketing Management Part One Conversations A What Is Marketing Segmentation ? B Marketing Strategy C Marketing Influence Part Two Text Marketing Part Three Reading Business Channels Exercises Unit Three Jobs and Occupations Part One Conversations A Go to a Job Interview B Application for a Job C Having an Interview Part Two Text Finding a Suitable Job Part Three Reading Working for the Future Exercises Unit Four Manners Part One Conversations A At the Banquet B At a Fast Food Restaurant C Talking Something About Good Manners Part Two Text A World Guide to Good Manners Part Three Reading Table Manners at a Dinner Party Exercises Unit Five Telephone Call Part One Conversations A Looking for a Job B A Business Call C Good Luck Company Part Two Text The Telephone: Advantages and Disadvantages Part Three Reading Telephone Manners Exercises Unit Six Air Travel Part One Conversations A Booking a Flight B Checking in at an Airport C Waiting for a New Comer Part Two Text Fear of Flight Part Three Reading A Flight Experience Exercises …… Unit Seven The Management Process Unit Eight Creating the Organization Unit Nine At the Customs Unit Ten Negotiation
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