CHAPTER 1 THE PROBLEM & ITS BACKGROUND Introduction Theoretical Framework Conceptual Framework Statement of the Problem Significance of the Study Scope and Limitations of the Study Definition of Terms CHAPTER 2 REVIEW OF RELATED LITERATURE & STUDIES Globalization Basic Principle of Exportation Theory Supporting of Exportation Prerequisite of Exportation International Marketing Local Literature Global Economic Integration Policies Push Away Export's Increase Production Capability Surplus Relatively Small Cardinal Number Advantage of the Cost Standards of Production and Safety Joint Ventures Begin to Export Their Cars The Independent Brand Flashes in Export Foreign Studies Industry Historical Background Typical Successful Cases CHAPTER 3 RESEARCH DESIGN & PROCEDURES Research Design Respondent of Study Research Instruments Statistical Treatment of Data CHAPTER 4 PRESENTATIONS， ANALYSIS& INTERPRETATION OF DATA Problem 1 Problem 2 Problem 3 Problem 4 Problem 5 Problem 6 CHAPTER 5 SUMMARY OF FINDINGS， CONCLUSIONS & RECOMMENDATIONS Summary Conclusions Recommendations Acronyms Appendix 1 Survey Questionnaire for Consumers Appendix 2 Interview Guide for the Officials and Experts in Related Government Departments Appendix 3 Local Car Distributors Interview Guide Bibliography
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