Unit 1 Starting a Business（創(chuàng)辦企業(yè)） Text How to Launch a Business Abroad Supplementary Reading Methods ofPerformance Evaluation Unit 2 InternationaITrade（國際貿(mào)易） Text The Advantages of lntemational Trade Supplementary Reading Barriers to International Trade Unit 3 InternationaIFinance（國際金融） Text The Stock Market Supplementary Reading International Monetary Fund Unit 4 Business Organizations&Investment（商業(yè)組織與投資） Text The Benefits of Foreign Direct Investment to Host Countries Supplementary Reading World Bank Unit 5 Marketing&Insurance（營銷與保險） Text E—Insurance for the DigitaIAge Supplementary Reading The Five Ws of Marketing Unit 6 Corporate Culture（企業(yè)文化） Text What is Corporate Culture？ Supplementary Reading Creating a Culture oflnnovation Unit 7 Management（管理） Text ManagementDefined Supplementary Reading The Combination of Diversified Cultures Unit 8 Trade Fairs（展銷會） Text Guangzhou Trade Fair Supplementary Reading China Upgrades Urumqi Trade Fair， Eyes Broader Eurasia Prosperity Unit 9 Economic Crisis（經(jīng)濟危機） Text The Great Depression Supplementary Reading 10 Ways to Manage Your Money in Economic Crisis Unit 10 WTOΧna（世界貿(mào)易組織與中國） Text A Closer Look at the WTO Supplementary Reading WTO Spirit： a Win—Win for All Unit 11 Advertising （廣告） Text Advertising Strategy Supplementary reading 10 Differences between Advertising and Public Relations Unit 12 Human Resources Management（人力資源管理） Text The Tech Effect on Human Resources Supplementary Reading Risk Management and Human Resources Team Up to Cut Absence Costs Unit 13 Contract and Contract Law（合同與合同法） Text Contractual Formation Supplementary Reading Origins of Contract law Unit 14 Securities and Securities Law（證券與證券法） Text Securities Regulation in the United States Supplementary Reading Sarbanes—Oxley Act Unit 15 Commerce and Commercial Law（商業(yè)和商業(yè)法） Text Commercial law Supplementary Reading Basic Categories ofProperty Key to the Exercises References
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