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國際貿(mào)易操作實務(wù)

國際貿(mào)易操作實務(wù)

定 價:¥28.00

作 者: 王雨連,董莉,申文凱 等 編
出版社: 北京郵電大學(xué)出版社
叢編項: 普通高等教育“十二五”規(guī)劃教材
標(biāo) 簽: 暫缺

ISBN: 9787563541966 出版時間: 2015-01-01 包裝: 平裝
開本: 16開 頁數(shù): 205 字?jǐn)?shù):  

內(nèi)容簡介

與傳統(tǒng)的國際貿(mào)易書籍不同《國際貿(mào)易操作實務(wù)/普通高等教育“十二五”規(guī)劃教材》以外貿(mào)企業(yè)訂單執(zhí)行流程為線索,將整個外貿(mào)流程分為營銷、生產(chǎn)、運輸和結(jié)匯四個環(huán)節(jié),旨在幫助國際貿(mào)易和商務(wù)英語專業(yè)的學(xué)生熟悉外貿(mào)工作流程,提高他們在將來工作中的業(yè)務(wù)能力與交際能力。
  《國際貿(mào)易操作實務(wù)/普通高等教育“十二五”規(guī)劃教材》共設(shè)10個單元,每個單元包括3篇文章,其中第1篇文章為精讀材料,第2、3篇文章為泛讀材料,教師在教學(xué)過程中可根據(jù)課時靈活掌握。
  《國際貿(mào)易操作實務(wù)/普通高等教育“十二五”規(guī)劃教材》的練習(xí)以提高學(xué)生的專業(yè)知識能力和英語語言能力為出發(fā)點,分為簡答題、選擇題、翻譯題、句子釋義題、函電寫作題、案例分析題等?!秶H貿(mào)易操作實務(wù)/普通高等教育“十二五”規(guī)劃教材》還在每個單元最后增加了常用國際貿(mào)易單證講解及情景對話練習(xí)。

作者簡介

暫缺《國際貿(mào)易操作實務(wù)》作者簡介

圖書目錄

UNIT 1 TRADE FAIRS
Reading 1 Trade Fairs as Part of the Marketing Mix
Reading 2 Aims of Participation in Trade Fairs
Reading 3 Manning the Stand
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 2 COMMUNICATION
Reading 1 Preparing Sales Literature
Reading 2 Programming Promotion
Reading 3 Programming Advertising
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 3 GETTING ORDERS
Reading 1 Preparing Specifications and Negotiating
Reading 2 Prompting and Responding to Sales Enquiries
Reading 3 Pricing and Quoting
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 4 PRODUCTION CAPABILITIES
Reading 1 Locating and Evaluating Plant Site
Reading 2 Scheduling Work, Routing and Dispatching Work
Reading 3 Estimating Production Cost
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 5 PRODUCING QUANTITY
Reading 1 Designing and Installing Plant
Reading 2 Engineering Production Process
Reading 3 Tooling
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 6 PRODUCING AT QUALITY
Reading 1 Developing Quality Standards
Reading 2 Developing Quality Control Procedures
Reading 3 Designing Product Services Departments
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 7 PRODUCING ON TIME
Reading 1 Determining Inventory Requirements
Reading 2 Handling Materials
Reading 3 Purchasing and Expediting
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 8 PRODUCING AT COST
Reading 1 Installing Cost Reduction Programmes
Reading 2 Balancing Production
Reading 3 Developing Maintenance Systems and Improving Methods
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 9 PERFORMING FREIGHT OPERATIONS
Reading 1 Preparing the Export Order for Distribution
Reading 2 The Transport Process
Reading 3 Calculating Freight Costs
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 10 GETTING PAID
Reading 1 Documentary Credit
Reading 2 Bank Collections
Reading 3 Other Methods of Payment
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS
VOCABULARY
REFERENCES

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