社會(huì)化媒體環(huán)境下競(jìng)爭(zhēng)情報(bào)研究進(jìn)展：競(jìng)爭(zhēng)情報(bào)國(guó)際會(huì)議論文集（2012）

定　價(jià)：￥60.00

作　者：	謝新洲，李永進(jìn) 編
出版社：	北京大學(xué)出版社
叢編項(xiàng)：
標(biāo)　簽：	情報(bào)學(xué) 社會(huì)科學(xué) 圖書館學(xué)/檔案學(xué)

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ISBN：	9787301238394	出版時(shí)間：	2014-02-01	包裝：	平裝
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	424	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

《社會(huì)化媒體環(huán)境下競(jìng)爭(zhēng)情報(bào)研究進(jìn)展：競(jìng)爭(zhēng)情報(bào)國(guó)際會(huì)議論文集（2012）》著重關(guān)注國(guó)家、科研機(jī)構(gòu)及企業(yè)發(fā)展過(guò)程中競(jìng)爭(zhēng)情報(bào)的實(shí)際需求，展示和總結(jié)競(jìng)爭(zhēng)情報(bào)在科技創(chuàng)新、戰(zhàn)略管理、國(guó)際化競(jìng)爭(zhēng)中實(shí)際應(yīng)用和最佳的實(shí)踐案例，探討競(jìng)爭(zhēng)情報(bào)如何更加充分地發(fā)揮對(duì)經(jīng)濟(jì)和創(chuàng)新的推動(dòng)作用，探討社會(huì)化媒體環(huán)境下競(jìng)爭(zhēng)情報(bào)研究的新進(jìn)展，以期發(fā)揮競(jìng)爭(zhēng)情報(bào)盤活大數(shù)據(jù)商業(yè)價(jià)值挖掘的抓手作用，從而推進(jìn)競(jìng)爭(zhēng)情報(bào)在我國(guó)產(chǎn)業(yè)、行業(yè)、企業(yè)中的廣泛應(yīng)用和實(shí)踐。

作者簡(jiǎn)介

謝新洲，北京大學(xué)新聞與傳播學(xué)院教授、博士生導(dǎo)師

圖書目錄

Session 1 The Application of Social Media in Compatitive Intelligence
主題一社會(huì)化媒體在競(jìng)爭(zhēng)情報(bào)中的應(yīng)用
Social Medias Competitive Intelligence Function
Xie Xinzhou, Liu Kun, Wang Qiang
Using Social Media Analysis for Market （Entry） Strategies
Martin Grothe, Franziska Brecht
The Trend of Competitive Technical Intelligence in the Digital Age
Li Gang, Li Xiang
Research on Visualization of Microblog Communication Characteristics andContent Features
He Jiangen， Lu Wei， Zhang Xiaojuan， Tang Xiangbin
Public Opinion Evolution and Its Response under the Microblog Spread—Taking Sanya Events about Ripping Tourists off as Example
Fu Hong, Xie Xinzhou, Du Zhitao
Countermeasures on Development of Scitech Information in the Age of Big Data
Wu Chensheng, Liu Yanjun, Liu Ru, Zhang Luji
Public Opinions Guidance and Scitech Information Communication for Public Emergencies
Liu Yanjun， Wu Qiong， Li Nanxin， Zhao Junchao
Analysis of Influencing Factors of Opinion Expression of Internet Users
Mu Qing, Du Zhitao
The Method about Getting Information Resource of Competitive Intelligence through Microblog
Wei Chen, Ma Ran
Towards Building Automated Web Information Monitoring Services to Support Research Profiling
Zhang Zhixiong, Liu Jianhua, Zou Yimin, Xie Jing, Qian Li, Wang Ying

Session 2 Competitive Intelligence and Enterprise Competitiveness
主題二競(jìng)爭(zhēng)情報(bào)與企業(yè)競(jìng)爭(zhēng)力
Innovation: Why Smart Stragegies Are Neither Necessarily Competitive Nor Intelligent？
JeanMarie Rousseau, Jean Grisel
How Competitive Intelligence can Improve the Development of Contractors and Subcontractors
Henri Dou, Pierre Larrat
The Direction of Competitive Intelligence Activities in Japanese Enterprises Responding to the Changing Global Economic Environment
Yoshio Sugasawa, Fumiyuki Takahashi
The New Challenges of CI Initiativesin Japanese Enterprises
Fumiyuki Takahashi, Yoshio Sugasawa
Effect of Standard Competitive Intelligence on Enterprise Technology Innovation
Song Hui
Zhongguancun Small Medium Microenterprises Information Demand and the Ways of Obtaining Micro Analysis
Wang Houquan
Analysis of the Electric Business War and the State of Industry Competition in Our Country
Liu Pingping, Liu Kun
The Risk Radar for Chinese Enterprises Going Abroad Deep Due Diligence Based on Competitive Intelligence
Zheng Gang
Research on Competitive Intelligence Practices of French Poles of Competitiveness
Li Rong, Zhang Yuan, Wei Xiaochuan
A Study on the Moral Education and Norms of Competitive Intelligence Professionals
Zhang Yunqian, Yan Na, Chen Shenjing
Problems that SMEs in Zhongguancun Science and Technology Park Facing
Liu Qiang， Xie xinzhou， Li Yongjin
The Development Characteristics of 2012 Top 500 Manufacturing Enterprises of China Based on the Data Analysis
Zhao Ting， Chen Shenjing， Shi Yifang, Gao Wen

Session 3 Techniques, Methods and Tools of Competitive Intelligence
Session 4 The Analysis of Competitive Intelligence in Scientific Innovation