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外貿函電實戰(zhàn):情境仿真+案例剖析

外貿函電實戰(zhàn):情境仿真+案例剖析

定 價:¥38.00

作 者: 李為 編
出版社: 教育科學出版社
叢編項: 應用型本科規(guī)劃教材
標 簽: 教材 經濟管理類 研究生/本科/??平滩?/td>

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ISBN: 9787504185716 出版時間: 2014-08-01 包裝: 平裝
開本: 16開 頁數: 291 字數:  

內容簡介

  《外貿函電實戰(zhàn):情境仿真+案例剖析》在正式出版前,曾作為內部講義在編寫團隊所在高校先期試用,并在教學實踐中不斷修改、完善?!锻赓Q函電實戰(zhàn):情境仿真+案例剖析》以應用為導向,突出教學內容的實用性、針對性和可操作性,特別強調國際貿易實務與英語函電寫作知識的雙向融合,設置合乎國際貿易操作規(guī)則的仿真情境及案例,幫助學生體驗國際貿易操作流程,旨在培養(yǎng)學生掌握外貿英語函電的基本知識,熟練寫出規(guī)范、地道的國際商務信函,準確地表達國際商務意圖和決策的專業(yè)技能和素質。

作者簡介

暫缺《外貿函電實戰(zhàn):情境仿真+案例剖析》作者簡介

圖書目錄

Chapter 1 The Layout and Structure of Business Letters
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 2 Establishing Business Relations
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 3 Inquiries
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 4 Quotations and Offers
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 5 Counter-offers
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 6 Orders and Acknowledgement
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 7 Payment
Section I. Warming-up Questions
Section II. Basic Knowledge
Section IlL Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 8 Letter or Credit
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 9 Packing and Shipment
Section I. Warming-up Questions
Section II. Basic Knowledge
Section IlL Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 10 Insurance
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 11 Complaints and Claims
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 12 Agent
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
附錄
自測習題
實訓項目
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