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國際商務(wù)英語教程教師參考用書(第三版 電子書)

國際商務(wù)英語教程教師參考用書(第三版 電子書)

定 價:¥20.00

作 者: 鄔性宏
出版社: 復(fù)旦大學出版社
叢編項:
標 簽: 口語/生活實用英語 商務(wù)/職場英語 外語

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ISBN: 9787309064032 出版時間: 2008-12-01 包裝:
開本: 頁數(shù): 200 字數(shù):  

內(nèi)容簡介

  本書是一本商務(wù)英語,是一本高級教程。

作者簡介

暫缺《國際商務(wù)英語教程教師參考用書(第三版 電子書)》作者簡介

圖書目錄

封面
書名頁
前言
目錄頁
Part One:Teaching Notes for Reference
Lesson Three The Importance of International Trade to Economic Development
Lesson Thirteen China’s Export Miracle
Lesson Sixteen Multinational Corporations
Lesson Twenty-two Selection of Overseas Markets
Part Two:Key to Exercises & Revision Exercises
Lesson One Modes of International Business
Lesson Two Reasons for Recent International Business Growth
Lesson Three The Importance of International Trade to Economic Development
Lesson Four Nontariff Barriers to Trade
Lesson Five The Export Process 封面
書名頁
前言
目錄頁
Part One:Teaching Notes for Reference
    Lesson Three The Importance of International Trade to Economic Development
    Lesson Thirteen China’s Export Miracle
    Lesson Sixteen Multinational Corporations
    Lesson Twenty-two Selection of Overseas Markets
Part Two:Key to Exercises & Revision Exercises
    Lesson One Modes of International Business
    Lesson Two Reasons for Recent International Business Growth
    Lesson Three The Importance of International Trade to Economic Development
    Lesson Four Nontariff Barriers to Trade
    Lesson Five The Export Process
    Lesson Six Sales Channels in International Trade
    Lesson Seven International Commercial Terms
Revision Exercises(LL.1—7)
    Lesson Eight Export Shipping and Insurance
    Lesson Nine Export Documentation
    Lesson Ten International Commercial Payments
    Lesson Eleven Some Methods for Selling Know-how
    Lesson Twelve International Trade in Services
    Lesson Thirteen China’s Export Miracle
    Lesson Fourteen Federal Express Expands Services Internationally
Revision Exercises(LL.8—14)
    Lesson Fifteen Motives for International Investments
    Lesson Sixteen Multinational Corporations
    Lesson Seventeen Types and Management Systems of Joint Ventures
    Lesson Eighteen Foreign Direct Investment in China
    Lesson Nineteen Shanghai:The Remarkable Place to Do Business in China
    Lesson Twenty Overseas Investment Strategy for Chinese Enterprises
    Lesson Twenty-one The Importance of Marketing in International Operations
Revision Exercises(LL.15—21)
    Lesson Twenty-two Selection of Overseas Markets
    Lesson Twenty-three Export Pricing
    Lesson Twenty-four International Advertising
    Lesson Twenty-five Coca-Cola’s Global Marketing Strategy
    Lesson Twenty-six What Is the Foreign Exchange Rate
    Lesson Twenty-seven How Foreign Exchange Is Used and Traded
    Lesson Twenty-eight Theories of Exchange-rate Determination
Revision Exercises(LL.22—28)

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