Chapter 01 熱點(diǎn)話題Hot Point American Dream Deferred：We Now Embrace More Modest，Personal Goals 推遲的美國夢：心懷自己的小夢想 Marriage Is for Rich People 富人才有實(shí)力結(jié)婚嗎? Television-making Cracking up 電視制造行業(yè)為何不景氣? The Super Bowl Ad's Online Future 超級碗大賽線上廣告的未來 The Politics of Plutocracy 富豪集團(tuán)政治學(xué) Chapter 2 聚焦企業(yè)Enterprises HOW Could Twitter Influence Science Twitter女口何影響科技 It's Time for Disney to Cut ABC Loose 迪士尼：是時(shí)候與ABC分道揚(yáng)鑣了 What Facebook Can Sell? Facebook可以出售什么 Watch Out Amazon：Google Looking to Venture into Delivery Services 亞馬遜小心：谷歌欲投資送貨服務(wù) Ikea's Challenge to the Wooden Shipping Pallet 宜家對木質(zhì)運(yùn)輸托盤發(fā)起挑戰(zhàn) Nintendo Needs a Hit in a Hurry 任天堂公司急需曠世之作 Airline Alliances：Open the Skies 各航空公司聯(lián)盟拉開競爭序幕 How UPS，F(xiàn)edEx Grow by Tapping“Adjacent Business” UPSSDFedEx發(fā)展“邊際”業(yè)務(wù) Chapter 3 創(chuàng)業(yè)Startups Entrepreneurs，Here's a Lesson in Innovation 給企業(yè)家上一堂創(chuàng)新課 GetMoreHoursinYourDay 如何充分利用每天的時(shí)間? The 1 1 Hottest Industries For Start-Ups 創(chuàng)業(yè)酋選的1 1個(gè)熱門行業(yè) What It Takes to Compete with Silicon Valley 拿什么和硅谷競爭 What Kind of Updates Go on Facebook，Linkedln，Twitter and Others 小企業(yè)主在社交網(wǎng)站上發(fā)布什么 Three Tips to Make Your Business Happen，and More 三招為你帶來生意，并且生意興隆 Starting a Business：The Romance VS．the Reality 自主創(chuàng)業(yè)：夢想與現(xiàn)實(shí)的差別 Tasks to Keep off Your To-do List 小企業(yè)主每天不該做什么 Chapter 4 新事物與創(chuàng)新New Things&Innovation Retailers Use Social Media to Offer Holiday Deals 零售商通過社交媒體提供節(jié)日優(yōu)惠 Touch—screens Create Online Shopping Experiences at Stores 觸摸屏讓你在店內(nèi)享受網(wǎng)購般體驗(yàn) Starbucks：How to Change and Stay the Same 星巴克：如何做到穩(wěn)中求變? Taking aTablettoTableMountain 帶著平板電腦爬平頂山 Walmart Holds“Idol”—Style Contest for Small Businesses 沃爾瑪為小商家舉辦“美國偶像”比賽 Why Geeks Are the Best Marketers 為何極客是最好的營銷家 Payday Loan Company Targets Pet Owners 發(fā)薪日貸款瞄向?qū)櫸镏魅?br />Chapter 5 Elites Lamy Page：Google Should Be Like a Family 拉里·佩奇：谷歌該像個(gè)大家庭 Mark Zuckerberg Says the Email’S End Is Nigh．LOL 馬克-扎克伯格認(rèn)為電郵時(shí)代即將過去? Chapter 5 Elites How Can Anyone Still Hate Bill Gates 怎會有人仍討厭比爾·蓋茨 Carlos Slim Fixes the Economy 電信巨頭卡洛斯·斯利姆談及“修復(fù)”經(jīng)濟(jì) Oracle Chief Larry Ellison：“We Can Do What Autonomy Does，But Faster” 甲骨文CEO拉里-埃里森：我們可以更快地處理數(shù)據(jù) Mary Barra Makes History in the Driving Seat of GM 瑪麗·巴拉掌管通用汽車創(chuàng)造歷史(選自Telegraph) Chapter 6 理財(cái)與投資Financing&Investment Teach Teens a Lesson with Prepaid Cards 用預(yù)付卡為青少年上一堂理財(cái)課 Are Young People Too Afraid of Debt? 年輕人太害怕借貸嗎? Car Insurance：No-fault Claims Are the Elephant in the Room 汽車保險(xiǎn)：不想提起的無責(zé)賠償 Beware of Creditors'Efforts on Expired Debt 當(dāng)心債權(quán)人對信用卡過期債務(wù)做文章 Why I've Quit Buy-to-Let 我為何放棄購房出租的投資方式 Time Picking a Financial Adviser Is Time Well Spent 是時(shí)候找個(gè)靠譜的理財(cái)顧問了
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