Chapter 1Business and Society(企業(yè)與社會)
Ⅰ. The Social Responsibility of Business(企業(yè)的社會責(zé)任)
Ⅱ. Consumerism(保護消費者利益)
Ⅲ. Business Ethics(商業(yè)道德)
Chapter 2Forms of
Business Ownership(1)(企業(yè)所有制形式)(1)
Ⅰ. Sole Proprietorships(個體企業(yè))
Ⅱ. Partnerships(合伙企業(yè))
Chapter 3Forms of
Business Ownership(2)(企業(yè)所有制形式)(2)
Ⅰ. What Is a Corporation？(什么是有限責(zé)任公司？)
Ⅱ. How Corporations Are Created and Managed？(有限責(zé)任公司如何創(chuàng)立和管理？)
Ⅲ. Advantages and Disadvantages of
Corporations(有限責(zé)任公司的利弊)
Chapter 4Management
Principles(管理原則)
Ⅰ. Nature of Management(管理的本義)
Ⅱ. Levels of Management(管理的層次)
Ⅲ. Functions of Management(管理的功能)
Chapter 5Managerial
Skills and Managers(管理技能和管理人員)
Ⅰ. Styles of Leadership(領(lǐng)導(dǎo)風(fēng)格)
Ⅱ. Managerial Skills(管理技能)
Ⅲ. Where Do Managers Come From？(管理人員從何而來？)
Ⅳ. Better Communication(加強溝通)
Chapter 6Corporate
Culture(企業(yè)文化)
Ⅰ. What Is Corporate Culture？(什么是企業(yè)文化？)
Ⅱ. Elements of Corporate Culture(企業(yè)文化的組成部分)
Ⅲ. Creating a Corporate Culture(創(chuàng)造企業(yè)文化)
Chapter 7Business
Organization and Structure(企業(yè)的組織和結(jié)構(gòu))
Ⅰ. Specialization(專門化)
Ⅱ. Delegation of Authority(授權(quán))
Ⅲ. Degree of Centralization(集權(quán)程度)
Ⅳ. Departmentalization(部門化)
Chapter 8Products(產(chǎn)品)
Ⅰ. Nature of Products(產(chǎn)品的本義)
Ⅱ. Research and Development(研究與開發(fā))
Ⅲ. Product Life Cycle(產(chǎn)品的生命周期)
Chapter 9Pricing(定價)
Ⅰ. Nature of Pricing(定價的本義)
Ⅱ. Pricing Objectives(定價目標(biāo))
Ⅲ. Pricing Policies(定價策略)
Chapter
10Production Management(生產(chǎn)管理)
Ⅰ. Facility Location(廠址選擇)
Ⅱ. Product Design(產(chǎn)品設(shè)計)
Ⅲ. Quality Control(質(zhì)量控制)
Chapter 11Human
Resources Management(1)(人力資源管理)(1)
Ⅰ. Maslows Hierarchy of Needs(馬斯洛的需求層次理論)
Ⅱ. Herzbergs TwoFactor
Theory(赫茲伯格的雙因素理論)
Ⅲ. McGregors Theory X and Theory Y(麥格雷戈的X理論和Y理論)
Ⅳ. Job Enrichment(工作豐富化)
Chapter 12Human
Resources Management(2)(人力資源管理)(2)
Ⅰ. The Selection Process(人員選擇過程)
Ⅱ. Financial Compensation(經(jīng)濟補償)
Ⅲ. Promotions Transfers and Separations(提升、調(diào)動和離職)
Chapter 13Business
Communication Skills (1)(商務(wù)溝通技能)(1)
Ⅰ. Good Communication Works(良好溝通行之有效)
Ⅱ. Nonverbal Communication Skills(非語言溝通技能)
Ⅲ. Listening Skills(聆聽技能)
Chapter 14Business
Communication Skills (2)(商務(wù)溝通技能)(2)
Ⅰ. Resolving Conflict(解決沖突)
Ⅱ.Work Team Communication(團隊溝通)
Ⅲ. Public Speaking Skills(演講技能)
Chapter
15Marketing(1)(營銷)(1)
Ⅰ. The Marketing Concept(營銷的概念)
Ⅱ. Functions of Marketing(營銷的職能)
Ⅲ. The Marketing Mix(營銷組合)
Ⅳ. Marketing Research(市場調(diào)查)
Chapter
16Marketing(2)(營銷)(2)
Ⅰ. Sales Promotion(促銷)
Ⅱ. Advertising(廣告)
Ⅲ. Publicity(宣傳)
Chapter 17Financial
Management(財務(wù)管理)
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