Unit 1 Cross-cultural Perspectives of Business Abroad Text A Is Your Business International? Text B How to Give a Presentation in the Local Language Text C Your Secret Weapon in Business： Culture Unit 2 Marketing Strategy Text A Market Strategies Text B DeVelop a Marketing Strategy Text C How to Let Web Design Drive Your Marketing Strategy Unit 3 Consumer Behavior Text A Nine Needs That Shape Consumer Behavior Text B Six Emotions That Make Customers Buy Text C How One Brand Builds Customer Loyalty in Ten Feet and Ten Seconds Unit 4 Insurance and Banking Text A Four Banking Tips for New Small Businesses Text B The Importance of Business Insurance Text C How to Choose a Bank Account： Ten Things to Look for Unit 5 Contract Text A How to Write a Business Contract Text B Should You Sign an Employment Contract? Text C Importance of Written Business Contracts： Laws and Negotiations Unit 6 Success Text A The Top 5 Actions That Promote Career Success Text B Eight Proactive Principles for Achieving Success Text C Five Ways to Sell Yourself and Your Business Without Feeling Slimy Unit 7 Job Hunting Text A A Year-By-Year Guide to Job Hunting During College Text B Best Job Hunting Tips Text C Job Hunting? Avoid This 60-Second Mistake Unit 8 Interview Text A Job Interview Etiquette Text B Stand Out in Your Interview Text C Ten Job Interview Questions You Should Ask Appendix I Background， Language Points and Translation Appendix II Keys to the Exercises Appendix III Glossary
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