Unit 1 The American Business System Text A Elements of American Business Enterprise System Text B Business——A Key Social Institution Text C WTO Sees 9% Global Trade Decline in 2009 as Recession Strikes Unit 2 Electronic Commerce Text A E-markets Promise a More Efficient Economy Text B An Online Shopper's Guide to E-Payments Text C Ten Things You Really Should Know About E-Commerce 單元自測 Test 1 Test 2 Marketing Environment Test 3 Factors of Marketing Performance Test 4 Target Market Test 5 Common Marketing Mistakes Test 6 Common-Sense E-Mail Marketing Rules Unit 3 Marketing and Target Markets Text A Tips for the Single Traveler Text B American Express Business Travel Announces 2010 Global Business Travel Forecast Text C Save Money on Business Travel Unit 4 Corporate Strategy Text A Planning for Your Next CEO Text B How Organizational Culture Can Change Text C How to Take Your Business to the Next Level 單元自測 Test 1 Business and You Test 2 Planning A Job Campaign Test 3 Preparing a Resume Test 4 Distinctions between Small Businesses and Large Businesses Test 5 Employment Opportunity Unit 5 Globalization Text A What Is Globalization? Text B Globalization Today Text C Effects of globalization Unit 6 Consumer Behavior Text A Consumers in the Future Demographics Text B Sociocuhural Influences on Consumer Behavior Text C Consumer Decisions 單元自測 Test 1 Human Resource Management Test 2 Management Recruitment and Selection Unit 7 Working Through Cross Culture Text A Cross-Cultural Team-Building Text B Cross-Cultural Negotiations Text C Cross-Cultural Motivation Unit 8 Merger，Acquisition and Restructuring Text A The Return of the Deal Text B Nuclear Contamination Text C New Ties for VW， GM and Peugeot Citroen Asian Alliances ——Three Deals Signal the Way Forward for the Car Industry 單元自測 Test 1 Preparation before Business Negotiation Test 3 Amendment of the L/C Test 4 Negotiating Unit 9 Brand Management Text A Integrated Marketing Strategies Building and Maintaining Brand Awareness and Identity Text B Building Powerful Strategies that Strengthen Brand Equity ——-Creating the Preeminent Global Brand Text C Brand Management Unit 10 Corporate Culture Text A Corporate Culture Text B Understanding and Assessing Corporate Culture Text C Corporate Culture and Performance 單元自測 Test | Test 2 Pricing by Producers Test 3 Marketing Planning Test 4 Organization Test 5 Determining a Product Price Unit 11 Leadership Text A How to Be a Leader Text B Zhang Yin——China's Leading Woman Entrepreneur Text C Leadership Qualities Unit 12 Advertising Media Text A Planning Your Advertising Budget Text B Evaluating Advertising Results Text C Advertising Media and Marketing Media Planning 單元自測 Test 1 Balance of Payments & Trade Test 2 Some Balances of Payments Concepts Unit 13 Business Communication Text A Why Good Communication Is Good Business Text B Eight Steps to Success in Negotiating Text C International Business Gift Giving Customs （Overview） Unit 14 Information System Text A Approaches to business information collecting Text B Computers and Information Systems Text C Computer and Information System Managers：Nature of the Work Unit 15 International Business Law Text A The UCC and IBLC Text B McDonald's Coffee Case Text C Four Strategies to Think like a Lawyer 參考文獻
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