《國際商務(wù)溝通》主要內(nèi)容包括：Culture and Communication（文化及溝通）、Intercultural Theories（跨文化理論）、Oral Communication（口頭溝通）、Non-vetbal Communication（非口頭溝通）、Written Communication（書面溝通）、Business Etiquette（商務(wù)禮節(jié)）及Social Customs（社會習(xí)俗）。重點介紹了跨文化商務(wù)溝通的基礎(chǔ)理論，跨文化商務(wù)口頭溝通、非口頭溝通及書面溝通的原則和技巧，跨文化商務(wù)溝通禮節(jié)及不同文化的商務(wù)及社會習(xí)俗?！秶H商務(wù)溝通》理論結(jié)合實際，主要內(nèi)容用英文撰寫。適用于高校國際貿(mào)易、國際商務(wù)、國際金融、市場營銷、工商管理、旅游管理、人力資源管理、工程管理等專業(yè)的國際商務(wù)溝通雙語課程教學(xué)，也適合作為大專院校經(jīng)濟與管理類相關(guān)專業(yè)方向的教材，對于廣大對外貿(mào)易和對外經(jīng)濟工作的業(yè)務(wù)人員，以及在中外合資企業(yè)工作的管理及業(yè)務(wù)人員等都是一本很實用的參考書。
作者簡介
暫缺《國際商務(wù)溝通》作者簡介
圖書目錄
Chapter 1 Culture and Communication I. Understanding Culture II. Responses to Other Cultures III. Basics of Communication Chapter 2 Intercultural Theories I. Kluckhohn and Strodtbeck's Value Orientations II. Hofstede's Cultural Dimensions III. Edward Hall's Dimensions Chapter 3 Oral Communication I. Definition II. Unique Status of Human Language III. Origin IV. Linguistic Diversity V. Classification of Languages VI. Informal Languages VII. Vocabulary Equivalence VIII. Parables and Proverbs IX. Conversation Taboos X. Translation and Interpretation XI. Paralanguage XII. Language and Culture Interaction Chapter4 Non-verbal Communication I. Time II. Space III. Eye Contact IV. Smell V. Touch VI. Body Movement VII. Color VIII. Silence IX. Metacommunication Chapter 5 Written Communication I. International English II. Writing Tone and Style III. Letter Formats IV. Fax V. E-mail VI. Resume Chapter 6 Business Etiquette I. Greetings II. Business Card Exchange III. Dining Practices IV. Smoking V. Tipping VI. Gift Giving VII. Traveling VIII. Netiquette IX. Class Structure Chapter 7 Social Customs I. Business Humor II. Superstitions and Taboos III. Dress and Appearance IV. Holidays and Holy Days V. Office Customs and Practices VI. Customary Demeanor VII. Bribery. VIII. Male and Female Relationships IX. Special Foods and Consumption Taboos References
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