Unit 1 Western Business Culture Text A Business Etiquette in Europe Text B Cubicle Etiquette: Six Ways Technology Can Hurt Your Career Text C US Business Culture Unit 2 Travel Destination N Text A Five Alternative Travel Destinations for 2014 Text B New York City Travel: Celebrating the City That Never Sleeps Text C Perth (Australia) Unit 3 Business Negotiation Text A The Art of Negotiation: Learn It and Watch Your Business Grow! Text B Three Tricks That Make Negotiations Work Text C What Should Everyone Know About Negotiation? Unit4 Advertising Text A Why Is Advertising So Important to Business? Text B The Best Way to Advertise a Small Business on a Low Budget Text C Make the Right Advertising Decisions Unit 5 Sales and Marketing l Text A Critical Factors in Marketing a New Product Text B Three Things Marketers Must Do to Demonstrate Their Worth Text C Sales and Marketing Together at Last Unit 6 Presentation and Report Text A Ten Tips for Creating Successful Business Presentations Text B Five Easy Tricks to Make Your Presentation Interactive Text C How to Turn a Written Report into a First-Class Presentation Unit 7 Finance and Security Text A How to Keep Your Online Business Information Secure Text B The Challenge of Health Data Security Text C Wolves of Wall Street Abound: How to Spot a Bad Broker Unit 8 Corporate Strategy Text A What Is Corporate Strategy? (1) Text B What Is Corporate Strategy? (2) Text C The Importance of Corporate Strategy Appendix Ⅰ Background, Language Points and Translation Appendix Ⅱ Keys to the Exercises Appendix Ⅲ Glossary
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