目 錄 Unit 1 Electronic Commerce Theory Text A Overview of Electronic Commerce Exercises Text B Advantages and Disadvantages of Electronic Commerce Reading Materials IT Producing Industries―Hopeful Sighs in 2003 IT Producing Industries Weather the Recession and Recover Slowly Unit 2 Internet and Protocols Text A Computer Networks Exercises Text B The TCP/IP Protocol Suite Reading Materials A Nation Online：How Americans Are Expanding Their Use of the Internet Unit 3 Economics of Electronic Commerce Text A Interaction of Economics and E-Commerce Exercises Text B E-Commerce Changes the Economics of Research Reading Materials Online Marketing Basics Establishing a Web Presence Unit 4 Web Publishing Text A Online Publishing Exercises Text B Opportunities and Risks of Electronic Publishing Reading Materials Assessing the Need for an Online Store Unit 5 Logistics Text A Logistics in Electronic Commerce Exercises Text B The Logistics Gaps in China Reading Materials The First Step to Internet Marketing：Pick Something to Promote Step One： Pick Something to Promote Selling Stuff Collecting Leads Info to Collect Other Stuff You Can Achieve with Search Ads Unit 6 EDI and Its Application Text A Electronic Data Interchange (EDI) Exercises Text B EDI Adoption and EDI Maturity Reading Materials Ten Key Steps to Successfully Marketing Your Business Online Unit 7 Electronic Marketing Structure and Direct Marketing Text A Overview of Electronic Marketing Structure Exercises Text B Direct Marketing Reading Materials Internet Marketing and Customer Referrals Unit 8 SCM and Electronic Commerce Text A IT and Supply-Chain Management Exercises Text B The Significance of Virtual Value Chains in Revealing New Market Opportunities Reading Materials A History of Logistics / Supply Chain Management Unit 9 Advertising Strategies Text A Advertising Methods on the Web Exercises Text B Advertisement Strategies Reading Materials How to Start Selling Online Unit 10 Security Issues in Electronic Commerce Text A Internet E-Commerce Security Exercises Text B Creating and Maintaining Brands on the Web Reading Materials E-Commerce Security： Fact or Fiction? Unit 11 Electronic Commerce Legislation Text A Legal Issues in E-Commerce Exercises Text B Secure Payment Protocols and Security Schemes Reading Materials How Does an Online Store Handle Credit Card Orders? Unit 12 Web Marketing Text A Web Marketing Strategies Exercises Text B Protection of Intellectual Property in Online Business Reading Materials Keyword Research Unit 13 Electronic Commerce and Information Economy Text A The Evolving Information Economy Exercises Text B The Information Economy and Competitive Advantage of Enterprises： A Value Chain Analysis Reading Materials E-Commerce in the Digital Economy Unit 14 Internet Finance Text A Crowdfunding Exercises Text B Crowdfunding： the Disruptor?s Disruptor Reading Materials Mobile Payment Unit 15 Electronic Commerce Trust Text A Role of Trust in E-Business Success Exercises Text B Designing Trust into Online Experiences Reading Materials Competing for Eyeballs by Branding Unit 16 Electronic Commerce Planning Text A Planning Electronic Commerce Initiatives Exercises Text B Managing Electronic Commerce Implementation Reading Materials How to Choose the Right E-Commerce System 參考譯文 第1單元 課文A：電子商務(wù)概要 第2單元 課文A：計(jì)算機(jī)網(wǎng)絡(luò) 第3單元 課文A：經(jīng)濟(jì)學(xué)和電子商務(wù)的互動(dòng) 第4單元 課文A：網(wǎng)絡(luò)出版 第5單元 課文A：電子商務(wù)中的物流 第6單元 課文A：電子數(shù)據(jù)交換（EDI） 第7單元 課文A：網(wǎng)絡(luò)營(yíng)銷結(jié)構(gòu)概述 第8單元 課文A：信息技術(shù)與供應(yīng)鏈管理 第9單元 課文A：網(wǎng)絡(luò)廣告方法 第10單元 課文A：電子商務(wù)網(wǎng)絡(luò)安全 第11單元 課文A：電子商務(wù)的法律問(wèn)題 第12單元 課文A：網(wǎng)絡(luò)營(yíng)銷策略 第13單元 課文A：持續(xù)發(fā)展的信息經(jīng)濟(jì) 第14單元 課文A：眾籌 第15單元 課文A：信任在電子商務(wù)成功中的作用 第16單元 課文A：規(guī)劃電子商務(wù)行動(dòng) 練習(xí)參考答案 參考文獻(xiàn)
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