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國際郵輪實務英語教程

國際郵輪實務英語教程

定 價:¥36.00

作 者: 程叢喜 等著
出版社: 化學工業(yè)出版社
叢編項:
標 簽: 其它行業(yè)外語 外語 行業(yè)英語

ISBN: 9787122264541 出版時間: 2016-06-01 包裝: 平裝
開本: 16開 頁數(shù): 240 字數(shù):  

內(nèi)容簡介

  《國際郵輪實務英語教程》是普通高等學校郵輪服務與管理專業(yè)系列規(guī)劃教材之一。內(nèi)容主要包括學習該課程的意義和目標、國際郵輪業(yè)發(fā)展概論、國際郵輪業(yè)多種文化環(huán)境中工作和生活的基本情況、國際郵輪工作應知應會的專業(yè)英語知識及相關技能、對客服務的技巧、對健康與安全的法定要求、衛(wèi)生和環(huán)保實務與管理及安全實務與管理等,是廣大學生和郵輪乘務人員從事國際郵輪業(yè)的用書。該教材和國際郵輪實際工作緊密結(jié)合,既可作為高等院校旅游管理類專業(yè)、英語專業(yè)、海乘專業(yè)的雙語教學用書, 又可作為職業(yè)培訓或相關專業(yè)的參考用書,對學生就業(yè)國際化具有重要的現(xiàn)實意義。

作者簡介

  程叢喜,男,武漢輕工大學旅游管理系系主任、教授,碩士生導師,中級翻譯、中級英文導游,現(xiàn)任湖北省旅游學會理事,湖北省及武漢市中英文導游人員資格考試特約評委,武漢輕工大學旅游研究中心研究員, 中國民主促進會會員。主要從事(旅游)營銷管理、戰(zhàn)略與創(chuàng)新管理、鄉(xiāng)村旅游與觀光農(nóng)業(yè)及海上酒店管理方向的科研工作,擔任了飯店管理、旅行社管理、導游英語等本科課程的教學工作。出版了《導游英語》、《海上酒店基礎知識》、《導游英語閱讀》、《游船實務與管理》、《實用旅游英語聽說教程》、《導游英語——湖北旅游熱點》等學術著作和教材10余部;公開發(fā)表學術論文近40篇,其中ISTP和EI全文檢索收錄20余篇、亞太旅游年會論文1篇。2005年所主持的《海上酒店基礎知識》課程被評為省級精品課程。2001年6月至12月接受了奧地利海上酒店學院半年的培訓并獲得了相關的培訓證書。1987年至2000年在長江輪船海外旅游總公司的涉外郵輪上擔任翻譯導游、駐船代表。2002年前往歐洲Thomson Cruises郵輪公司的郵輪上工作學習半年。

圖書目錄

Part 1 Information for Studying This Course1.1Background for Studying This Course11.2The Target for Studying This Course3Part 2 Overview of the Cruise Industry2.1What Is a Cruise Ship52.2Some Information on the Cruise Ships of Different Times72.2.1SS Prinzessin Victoria Luise72.2.2MV Princesa Victoria82.2.3MV Aurora82.2.4MS Oasis of the Seas92.3How Many Cruise Ships Are Active in the World Today102.4How Many New Cruise Ships Have Been or Will Be Put into Operation102.5The Introduction of Some Main Cruise Ship Operators112.5.1Carnival Corporation & Plc112.5.2Royal Caribbean Cruises Ltd.192.5.3Genting Hong Kong Limited222.5.4Silversea Cruises262.5.5Disney Cruise Line262.5.6Mediterranean Shipping Cruises272.5.7Regent Seven Seas Cruises282.6Where Do Passengers Mainly Come From312.7Where Do Passengers Like to Travel to312.7.1Mediterranean312.7.2Canary Islands312.7.3Scandinavia312.7.4The Caribbean Sea312.7.5Alaska322.8The Cruise Ship Employment322.9Who Works Where322.10The Benefits & Challenges of “Life at Sea”342.10.1Benefits of “Life at Sea”342.10.2Challenges of “Life at Sea”35Part 3 Working on the Cruise Ship3.1Ships Terminology383.1.1Ships View & Terms383.1.2The Terms about the Galley Line During Meal Service413.1.3About the Dining Room433.1.4About the Bar Setup473.1.5The Terms about the Supply and Store of Food Products493.1.6About Cleaning on Board503.2Onboard Departments and Management Structure533.2.1Onboard Departments533.2.2The General Management Structure563.2.3The General Lines of Authority & Identification Stripes of Officers Onboard603.3Job Description Onboard623.3.1Deck Department623.3.2Engine Deparment663.3.3Purser Department693.3.4Housekeeping Department733.3.5Food and Beverage Department773.3.6Galley/Kitchen Department823.3.7Cruise Staff Department873.3.8Entertainment Department913.3.9Medical Department (Infirmary Onboard)943.3.10Beauty Salon/Spa953.3.11Photo Department983.3.12Gift Shops Department993.3.13Casino Department1003.3.14Other Individual Jobs1013.4Language & Communication1053.4.1Shipboard Language1053.4.2Shipboard Communication1053.5Team Work & Disciplinary Procedure Onboard1133.5.1Team Work1133.5.2Disciplinary Procedure Onboard113Part 4 Customer Service4.1What Is Customer Service1154.2Why Are Our Customers Important1154.3Why Is Good Customer Service Important1154.4Two Types of Customersexternal & Internal Customers1164.5Positive Attitude & Negative Attitude Towards Passengers, Colleagues, Supervisors1164.6What Is Good Customer Service1174.7What Is Bad Customer Service1174.8Why Do Business Lose Customers1194.9The 4 Basic Needs of Customers1194.10State of Mind for Offering Services to Passengers1204.11Passengers Expectations1204.12The 5 Ps1204.13Anticipating the Customers Needs1224.14How to Satisfy the Needs of Our Guests1254.15Art of Speaking to Passengers1284.16The Culture Mistakes We Should Avoid130Part 5 Hygiene and Environmental Protection on the Cruise Ships5.1Why Should We Study Hygiene Onboard a Cruise Ship1355.2Public Health Challenges Onboard1355.2.1Closed Micro Community1355.2.2Dense Population1365.2.3International Passengers and Crew1365.2.4Mobile and Interactive Population1365.2.5Rapid Turnover1365.2.6Variable Quality and Safety of Provision1365.2.7Potential for Explosive Disease Outbreaks1365.2.8No Standardized Medical Care System1365.3The Definition and Importance of Food Hygiene and Safety1375.3.1What is Food Hygiene1375.3.2What is Food Safety1375.3.3Costs of Bad Food Hygiene1385.3.4Bad Food Hygiene Impact on Business1385.3.5Benefits of Good Hygiene1385.4The Hygiene Supervising Organizations of Cruise Ships1405.4.1CIEH1405.4.2USPH1405.5What Is Food Poisoning1425.5.1What Is Food Poisoning1425.5.2Coutaminated Food Will Cause Illnesses1425.5.3The Main Symptoms of Food Poisoning1425.6Food Borne Diseases1435.6.1Whats Food Borne Disease1445.6.2Food Poisoning and Food Borne Disease Are Different1445.7Microorganisms1455.7.1Bacteria1455.7.2Characteristics of Bacteria1455.7.3Pathogenic Bacteria1455.7.4Spoilage Bacteria1465.7.5Useful (or Helpful) Bacteria1465.7.6Growth of Bacteria1465.7.7Conditions for Bacterial Growth1465.7.8High Risk Foods1475.7.9Safe or Low Risk Foods1485.7.10Dealing with Poultry Safely1485.7.11Avoiding Food Danger1495.7.12Bacterial Spores1505.7.13Main Food Poisoning Bacteria1505.8Contamination of Food1555.8.1Where Do Bacteria Come from1555.8.2How Do Bacteria Get into Food1565.8.3Identify the Three Types of Contamination1565.8.4Prevention of Contamination1575.8.5Avoid Cross Contamination by Cleaning1575.8.6Preventing Cross Contamination During Food and Drink Service1575.8.7The Ten Main Reasons for Food Poisoning1575.8.8The Food Poisoning Chain1585.9Food Preservation and Personal Hygiene1595.9.1Food Preservation1595.9.2Personal Hygiene1605.10Premises1625.10.1Premises Design and Construction1625.10.2Cleaning Premises and Equipments1635.11Pest Control1655.11.1The Main Pests1665.11.2Pests Should Be Effectively Controlled1665.11.3Reasons for Attracting Pests to Food Premises1665.11.4Cockroaches1665.11.5Houseflies1675.12Food Waste Disposal and Food Safety Law1685.12.1Food Waste Disposal1685.12.2Food Safety Law1685.13Environmental Protection1705.13.1The Shipboard Organizational Structure1705.13.2Applicable Environmental Laws1705.13.3Environmental Aspects & Impacts1705.13.4Waste Disposal171Part 6 Safety Practice on the Cruise Ships6.1General Safety Precautions—All Departments1756.2Safety Precautions for Cabins Stewards and Cleaners(Housekeeping)Department1786.3Safety Precautions for Dealing with Substances Hazardous to Health1806.3.1How to Deal with Substances Hazardous to Health1806.3.2How Do Hazardous Substances Enter Your Body1816.3.3Safety Practices for Dealing with Hazardous Substances1826.4Personal Booklet1836.5Safety Training Induction Programme195Appendix 1 General Rules & Regulations for Officers,Staff & Crew OnboardAppendix 2 Disciplinary Rules,Regulations & ProceduresAppendix 3 Code of Appearance for Crew Members Onboard Appendix 4 ISM Code BookletAppendix 5 Basic Interview Questions about Cruise ShipsAppendix 6 The Pictures of Different Cruise Ships參考文獻

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