本書是全國(guó)普通高等院校旅游管理專業(yè)類“十三五”規(guī)劃教材和教育部旅游管理專業(yè)本科綜合改革試點(diǎn)項(xiàng)目配套規(guī)劃教材。旅游學(xué)的研究已經(jīng)從旅游要素研究發(fā)展為集合各種旅游要素的旅游目的地研究。旅游目的地的建設(shè)與管理成為我國(guó)旅游學(xué)研究和旅游業(yè)發(fā)展實(shí)踐中的重要課題之一。本書共分為11章,分別圍繞旅游目的地管理,闡述旅游目的地概念、旅游目的地構(gòu)成要素、旅游目的地分類、旅游目的地的利益相關(guān)者的研究,并進(jìn)一步分析了旅游目的地開發(fā)與規(guī)劃、旅游目的地人力資源管理、旅游目的地服務(wù)管理、旅游目的地營(yíng)銷管理、旅游目的地安全管理,以及旅游目的地影響研究、旅游目的地信息化管理與智慧旅游、新常態(tài)下旅游目的地發(fā)展等相關(guān)研究。 Tourism Destination Management is the coordinated teaching material package of comprehensive reform of ministry of education tourism management and the 13th national fiveyear plan textbook of country university tourism management major. Tourism research has developed from the research of tourist elements to the research of tourism destination which owning various elements. The construction and management of tourism destination has become one of the important topics of tourism research and tourism development practice in China. This book can be used as professional teaching materials of tourism management of higher education,humanistic geography and urban and rural planning,geography etc,and can also be used as reference for tourism enterprise and related personnel.