CHAPTER 1 第1章 Options for Organizing Business 2 企業(yè)的組織形式 Enter the World of Business 進(jìn)入商業(yè)世界 Shareholder Activism 3 股東激進(jìn)主義 Introduction 4 引言 CHAPTER 2 第2章 Small Business, Entrepreneurship, and Franchising 32 Chobani Yogurt Fights for Dominance in the Yogurt Market 33 Introduction 34 引言 The Nature of Entrepreneurship and Small Business 34 What Is a Small Business? 35 The Role of Small Business in the American Economy 36 Industries That Attract Small Business 38 Advantages of Small-Business Ownership 40 Independence 40 Costs 41 Flexibility 41 Focus 41 Reputation 41 Disadvantages of Small-Business Ownership 41 High Stress Level 42 High Failure Rate 42 Starting a Small Business 44 The Business Plan 44 Forms of Business Ownership 45 Financial Resources 45 Approaches to Starting a Small Business 47 Help for Small-Business Managers 49 The Future for Small Business 50 Demographic Trends 50 Technological and Economic Trends 51 Making Big Businesses Act “Small” 52 CHAPTER 3 第3章 The Nature of Management 60 Enter the World of Business The Importance of Middle Managers 61 Introduction 62 引言 CHAPTER 4 第4章 Organization, Teamwork, and Communication 90 CarMax Uses Decentralized Structure to Support Teamwork 91 Introduction 92 引言 Task Forces 107 Teams 107 Communicating in Organizations 109 Formal Communication 110 Informal Communication Channels 111 Monitoring Communications 111 Improving Communication Effectiveness 112 CHAPTER 5 第5章 Managing Service and Manufacturing Operations 118 Introduction 120 引言 The Nature of Operations Management 120 Glossary 154 術(shù)語表 Photo Credits 159 圖片版權(quán)
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