Part Ⅰ Theories and Practices in Cross-cultural Communication 1 Culture and Communication 1．1 Culture 1．1．1 The definition of culture 1．1．2 The basic function of culture 1．1．3 The characteristics of culture 1．1．4 The determinants of culture 1．2 Communication 1．2．1 The definition of communication 1．2．2 Characteristics of communication 1．2．3 The classification of communication 1．2．4 Verbal communication 1．2．5 Nonverbal communication 1．2．6 Communication styles 1．2．7 Intercultural communication 2 The Importance of Business Culture in Doing Business 2．1 The Definition of Business Culture 2．2 Elements （Factors） of Business Culture 2．3 Business （Negotiation） Process and Tactics 2．3．1 Business （Negotiation） process 2．3．2 Business （Negotiation） tactics 2．4 Cultural Differences Affecting Business （Negotiation） 3 Cultural Shock，Theories and Analytical Frameworks 3．1 Cultural Shock 3．1．1 Characteristics of cultural shock 3．1．2 Causes of cultural shock 3．1．3 Stages of cultural shock 3．1．4 Managing cultural shock 3．2 Theories and Analytical Frameworks 3．2．1 Hofstede's cultural dimension 3．2．2 Trompenaars' s cultural dimension 3．2．3 Edwards T．Hall's cultural dimension 3．2．4 Kluckhohn and Strodtbeck's Value Orientations 4 Cultural Differences Analysis 4．1 Cross-culture Similarities and Differences 4．1．1 Similarities across cultures 4．1．2 Differences across cultures 4．2 Cultural Differences in Selected Countries 4．2．1 United States of America 4．2．2 Japan 4．2．3 Russia 4．2．4 France 4．2．5 Germany 4．2．6 Saudi Arabia Part Ⅱ Getting to Know More about the Chinese Culture 5 Roots of Chinese Culture 5．1 Chinese Mythology 5．1．1 Roots of Chinese mythology 5．1．2 Common themes in Chinese mythology 5．1．3 Features of Chinese mythology 5．2 Chinese Philosophy and Religion 5．2．1 Confucianism 5．2．2 Taoism 5．2．3 Buddhism 5．2．4 Their relationship 5．3 Values， norms and some core concepts in Chinese Culture 5．3．1 The characteristics of the Chinese culture 5．3．2 Manifestations of the characteristics of the Chinese people 5．3．3 Attitude to take Part Ⅲ Understanding Chinese Business Culture 6 Collectivist Culture in China 6．1 Prevalence of Collectivism 6．2 The Core Beliefs in Chinese Collectivist Culture 6．2．1 Group 6．2．2 Loyalty 6．2．3 Guanxi 6．2．4 Face issues 6．3 Guideline 7 Hierarchical Culture in China 7．1 High Power Distance in China 7．1．1 Social strata and social mobility 7．1．2 Organizational structure 7．1．3 Communication flows 7．2 Symbols of Power in China ： 7．2．1 Education and profession 7．2．2 Family connections 7．2．3 Age 7．2．4 Gender 7．2．5 Language，dialect and accent 7．2．6 Attire 7．2．7 Titles 7．3 Guideline 8 High-context Communication in China 8．1 Preference for High-context Communication 8．2 Characteristics of High-context Communication in China 8．2．1 Implicit and indirect communication 8．2．2 Nonverbal communication emphasis 8．2．3 Favoring indirect and circuitous reasoning 8．2．4 Relying on intuition and trust 8．2．5 Adhering to the spirit of the law 8．3 Guideline Part Ⅳ Chinese Business Etiquette and Social Protocol 9 Etiquettes in Business Meetings 9．1 The Etiquette 9．1．1 The concept of etiquette 9．1．2 The function of the etiquette 9．2 International Business Etiquettes 9．2．1 The importance 9．2．2 The concept and characteristics 9．2．3 International business etiquette rules 9．3 Preparation of the Meeting 9．3．1 Meeting appointments 9．3．2 Seat arrangement 9．4 Manners about Receptionists 9．5 Business Dress 9．5．1 Different dress for different time 9．5．2 Different dress for different gender 9．6 Exchanging Business （Visiting） Cards 9．6．1 When offering business cards 9．6．2 When receiving business cards 9．7 Address Your Business Counterpart 9．8 Conversation 9．8．1 Welcome topics of conversation 9．8．2 Topics to avoid 9．8．3 Matters to attention 10 Etiquettes in Business Negotiation 10．1 The Preparation of Negotiation 10．1．1 The purpose and requirements 10．1．2 The basic content 10．1．3 Method of investigation 10．2 Candidates 10．3 Use Good Translators and Interpreters 10．4 Matters Need Attention 10．5 Price 10．6 Contracts 10．7 When Negotiate with Chinese 11 Etiquette in Business Office 11．1 Communication and Conversation 11．1．1 Medium of communication 11．1．2 Conversation 11．2 Hierarchical Relations 11．2．1 Relation with superior 11．2．2 Relation with colleague 11．2．3 Relation with subordinate 11．3 Work Environment 11．3．1 Desktop environment and psychological environment 11．3．2 Layout and decoration 12 Etiquette in Business Dining and Gift 12．1 Etiquette in Business Dining 12．1．1 Seating arrangement 12．1．2 Table manners 12．1．3 Wine 12．2 Etiquette in Business Gift 12．2．1 Giving gifts 12．2．2 Accepting gifts References
鄂公網(wǎng)安備 42010302001612號 