國(guó)際商務(wù)談判

定　價(jià)：￥42.00

作　者：	陳嬪榮，余雅，周俏娜編
出版社：	湖南人民出版社
叢編項(xiàng)：	高職院校卓越建設(shè)精品課程規(guī)劃教材
標(biāo)　簽：	暫缺

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ISBN：	9787556119912	出版時(shí)間：	2018-05-01	包裝：	平裝
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	179	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　《國(guó)際商務(wù)談判》由八章組成，第一章對(duì)談判基本理論進(jìn)行了解讀，包括談判的概念、本質(zhì)、特征，談判隊(duì)伍的組建等；第二至八章介紹常見(jiàn)的涉外談判的具體內(nèi)容，包括建交談判、價(jià)格談判、支付方式談判、包裝談判、運(yùn)輸談判、保險(xiǎn)談判、申訴和索賠談判等。每章圍繞本章主題和關(guān)鍵知識(shí)點(diǎn)、需掌握的技能技巧及學(xué)習(xí)目標(biāo)展開(kāi)，分“導(dǎo)入”“閱讀”“口語(yǔ)”“談判與文化”4個(gè)部分。其中“談判與文化”部分重點(diǎn)闡述文化差異對(duì)國(guó)際商務(wù)談判各階段的影響，有利于學(xué)習(xí)者根據(jù)不同文化背景，把握和研究談判對(duì)象，靈活運(yùn)用商務(wù)談判技巧，提高國(guó)際商務(wù)談判技能。

作者簡(jiǎn)介

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圖書(shū)目錄

Module 1 Negotiation Fundamentals
Section Ⅰ Lead-in
Ed Brodow' s 10 Tips for Successful Negotiating
Section Ⅱ Reading Practice
Negotiation Fundamentals
Building an Efficient Negotiating Team
Section Ⅲ Oral Practice
People Should Wear Professionally to Work
Sharing Successful Negotiating Experience
Section Ⅳ Negotiation and Culture
Dressing Codes in Intemational Business Negotiations
Module 2 Establishing Business Relations
Section Ⅰ Lead-in
Company Profile
Section Ⅱ Reading Practice
Top Ways to Seek Online Foreign Trade Customers
Differences between Domestic and Intemational Business
Section ffl Oral Practice
Warmly Welcome
Introducing Products to Customer
Section Ⅳ Negotiation and Culture
Basic Etiquette in Business Negotiation
Module 3 Price Negotiation
Section Ⅰ Lead-in
Make Yourself an Expert on Price Negotiating
Section Ⅱ Reading Practice
Price TermsTrade Terms
Process and Tips for Successful Bargain
Section ffl Oral Practice
On Discount
Let's Meet Each Other Half Way
……
Module 4 Terms of Payment Negotiation
Module 5 Package Negotiation
Module 6 Shipment Negotiation
Module 7 Insurance Negotiation
Module 8 Complaints and Claims
參考文獻(xiàn)