賴(lài)世雄標(biāo)準(zhǔn)美式商務(wù)口語(yǔ)

目　錄

Chapter 1 Administrative Work 商務(wù)辦公

Unit 1 A Self-Starter and a Team Player 主動(dòng)性和團(tuán)隊(duì)精神.........................................2

Unit 2 Answering a Business Phone Call 接聽(tīng)商務(wù)電話...............................................8

Unit 3 These Files Are Confidential 這些是機(jī)密文件.......................................... .......14

Unit 4 Memo from the Manager 經(jīng)理的備忘錄...........................................................20

Unit 5 Arranging a Business Trip 安排差旅..................................................................26

Unit 6 Purchasing Business Equipment 購(gòu)買(mǎi)辦公室設(shè)備............................................32

Chapter 2 Business Meetings 商務(wù)會(huì)議

Unit 1 Preparing for a Meeting 會(huì)議準(zhǔn)備.....................................................................40

Unit 2 Chairing a Meeting 主持會(huì)議.............................................................................46

Unit 3 Expressing Opinions in Meetings 踴躍發(fā)言.......................................................52

Unit 4 Disagreeing 意見(jiàn)不同.........................................................................................58

Unit 5 Making Suggestions  提出建議...........................................................................64

Unit 6 Accepting or Rejecting Suggestions

 接受或拒絕建議.......................................70

Unit 7 Solutions 解決方案.............................................................................................76

Unit 8 Making Decisions & Finishing Up 總結(jié)閉會(huì)......................................................82

Chapter 3 Business Trips 商務(wù)旅行

Unit 1 Booking Flights 預(yù)訂機(jī)票...................................................................................90

Unit 2 Hotel Reservations 預(yù)訂酒店.............................................................................96

Unit 3 Currency Exchange 貨幣兌換...........................................................................102

Unit 5 Boarding 登機(jī)...................................................................................................108

Unit 6 On the Plane.在飛機(jī)上.....................................................................................114

Unit 7 Arrivals 入境......................................................................................................120

Unit 8 Local Transportation 當(dāng)?shù)亟煌?........................................................................126

Unit 9 Hotel Check-in 酒店住宿...................................................................................132

Chapter 4 Receiving Guests 接待賓客

Unit 1 Making Arrangements 安排行程......................................................................140

Unit 2 Meeting Your Guests at the Airport 機(jī)場(chǎng)迎賓..................................................146

Unit 3 Getting Settled at the Hotel 在酒店安頓下來(lái)..................................................152

Unit 4 Giving the Guests a Tour 帶領(lǐng)賓客參觀...........................................................158

Unit 5 Business Dinner 商務(wù)宴請(qǐng)................................................................................164

Unit 6 A Future Plan for Cooperation 未來(lái)合作計(jì)劃...................................................170

Unit 7 Gifts 禮物 .......................................................................................................176

Unit 8 Seeing Off Customers 送別客戶(hù)........................................................................182

Chapter 5 Business Negotiations 商務(wù)洽談

Unit 1 Inquiries and Offers 詢(xún)價(jià)與報(bào)價(jià).......................................................................190

Unit 2 Free Samples and 3D Models 免費(fèi)樣品和 3D 模型..........................................196

Unit 3 Negotiating Payment Terms 付款方式談判.......................................................202

Unit 4 Packing 包裝.......................................................................................................208

Unit 5 The Order Has Been Dispatched 訂單已發(fā)貨...................................................214

Unit 6 Receiving Goods and Inspection 收貨及貨物檢查...........................................220

Unit 7 Customs and Quarantine 海關(guān)及檢疫................................... ...........................226

Unit 8 We Have Received the Payment 我們已收到貨款............................................232

Unit 9 Compensation 賠償............................................................................................238

Unit 10 Disputes and Arbitration 糾紛和仲裁..............................................................244

Unit 11 After Service 售后服務(wù).....................................................................................250

Chapter 6 Marketing & Promotions 市場(chǎng)營(yíng)銷(xiāo)

Unit 1 User Research 用戶(hù)調(diào)查....................................................................................258

Unit 2 Entering a New Market 進(jìn)入新市場(chǎng)..................................................................264

Unit 3 Marketing Strategies.銷(xiāo)售策略..........................................................................270

Unit 4 Promoting an Event 宣傳活動(dòng)............................................................................276

Unit 5 Launching a New Product 發(fā)布新品 .................................................................282

Unit 6 Attending Trade Fairs 參加展會(huì) ........................................................................288

Unit 7 Presenting Products & Attracting Potential Customers 

          介紹產(chǎn)品，吸引潛在客戶(hù).................................................................................294

Unit 8 Leads and Follow-ups 跟進(jìn)并開(kāi)發(fā)潛在客戶(hù)....................................................300

Chapter 7 Business Cooperation 商務(wù)合作

Unit 1 Registering a Trademark 注冊(cè)商標(biāo)...................................................................308

Unit 2 Patent Application and Transferring

          專(zhuān)利申請(qǐng)與轉(zhuǎn)讓................................................................................................314

Unit 3 Bidding 投標(biāo)......................................................................................................320

Unit 4 Looking for Projects 尋找投資項(xiàng)目...................................................................326

Unit 5 Applying to be an Exclusive Agent

 申請(qǐng)成為獨(dú)家代理商................................332

Unit 6 Negotiating Sales Commission 協(xié)商銷(xiāo)售傭金.................................................338