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| 作 者： | （英）Guy Brook-Hart |
| 出版社： | 西安交通大學(xué)出版社 |
| 叢編項(xiàng)： | |
| 標(biāo) 簽： | 暫缺 |
| ISBN： | 9787569304084 | 出版時(shí)間： | 2018-03-01 | 包裝： | |
| 開本： | 16開 | 頁數(shù)： | 192 | 字?jǐn)?shù)： |
目 錄
Introduction/3
Map of the book /4
Acknowledgements /8
Management
Unit 1: Corporate culture /10-13
Unit 2: Leaders and managers /14-17
Unit 3: Internal communications /18-21
Unit 4: Chairing meetings /22-25
Grammar workshop 1 (Units 1-4) /26-27
Competitive advantage
Unit 5: Customer relationships /28-31
Unit 6: Competitive advantage /32-35
Unit 7: A proposal /36-39
Unit 8: Presenting at meetings /40-43
Grammar workshop 2 (Units 5-8) /44-45
Advertising and sales
Unit 9: Advertising and customers /46-49
Unit 10: Advertising and the Internet /50-53
Unit 11: Sales reports /54-57
Unit 12: The sales pitch /58-61
Grammar workshop 3 (Units 9-12) /62-63
Finance
Unit 13: Forecasts and results /64-67
Unit 14: Financing the arts /68-71
Unit 15: Late payers /72-75
Unit 16: Negotiating a lease /76-79
Grammar workshop 4 (Units 13-16) /80-81
The work environment
Unit 17: Workplace atmosphere /82-85
Unit 18: The workforce of the future /86-89
Unit 19: Productivity /90-93
Unit 20: Staff negotiations /94-97
Grammar workshop 5 (Units 17-20) /98-99
Corporate relationships
Unit 21: Corporate ethics /100-103
Unit 22: Expanding abroad /104-107
Unit 23: An overseas partnership /108-111
Unit 24: A planning conference /112-115
Grammar workshop 6 (Units 21-24) /116-117
Communication activities /118
EXAM SKILLS AND EXAM PRACTICE /121-153
Contents of exam section /121
Answer key /154
Transcripts /170
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