圖片裝飾線索對消費(fèi)者的影響

定　價(jià)：￥45.00

作　者：	周峰，黃仕暉，張長峰，丁光亮
出版社：	東北財(cái)經(jīng)大學(xué)出版社
叢編項(xiàng)：	墨香財(cái)經(jīng)學(xué)術(shù)文庫
標(biāo)　簽：	暫缺

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ISBN：	9787565433542	出版時(shí)間：	2018-12-01	包裝：	平裝
開本：	16開	頁數(shù)：	145	字?jǐn)?shù)：

內(nèi)容簡介

　　《圖片裝飾線索對消費(fèi)者的影響/墨香財(cái)經(jīng)學(xué)術(shù)文庫》是山東省科技廳重點(diǎn)研發(fā)計(jì)劃項(xiàng)目“海上糧倉與一帶一路海陸冷鏈對接工程關(guān)鍵技術(shù)研發(fā)與應(yīng)用”（項(xiàng)目編號(hào)2016GGH 4526）的階段性成果。編者在占有大量文獻(xiàn)的基礎(chǔ)上，提煉出三種圖片裝飾線索：產(chǎn)品反射效果、對比色的使用和互補(bǔ)食材的布局設(shè)計(jì)，通過構(gòu)建模型，提出研究假設(shè)，收集大量樣本數(shù)據(jù)。研究結(jié)果表明，圖片裝飾線索能對消費(fèi)者的情感感知、購買態(tài)度和行為意圖產(chǎn)生積極影響，同時(shí)又驗(yàn)證了媒體線索的信息傳遞能力能夠吸引消費(fèi)者對所購產(chǎn)品的關(guān)注。

作者簡介

暫缺《圖片裝飾線索對消費(fèi)者的影響》作者簡介

圖書目錄

Chapter 1 General Introduction
1．1 Introduction
1．2 Research Background
1．2．1 Grocery Shopping
1．2．2 Online Grocery Shopping
1．2．3 Online Grocery Market
1．3 The Necessity of Research
1．4 Research Objective
1．5 Research Question
1．6 Research Methodology
1．7 Research Contributions
1．8 Research Outline
Chapter 2 Literature Review
2．1 Photo Decoration Cues
2．2 Media Richness Theory
2．3 Visual Design Artifacts
2．4 Visual Rhetoric Theory
2．4．1 Inventory
2．4．2 Manner
2．4．3 Arrangement
2．5 Conceptualization of Photo Decoration Cues
2．6 Consumer's Attitude towards Online Grocery Shopping
2．7 Consumer's Attitudes towards Product and Grocery Store
2．8 Summary
Chapter 3 Hypotheses Development and Research Model
3．1 Hypotheses Development
3．1．1 Effects of Photo Decoration Cues on Visual Appeal
3．1．2 Effects of Photo Decoration Cues on Shopping Enjoyment
3．1．3 Affective Responses： Attitudes towards Product and Grocery Store
3．1．4 Consumers' Purchase Intention
3．2 Research Model
Chapter 4 Research Methodology
4．1 Experiment Design
4．1．1 Laboratory Experiment
4．1．2 Stimuli
4．2 Measurement items
4．2．1 Instrument Design
4．2．2 Dependent Variables
4．2．3 Control Variables
4．2．4 Likert Scale
4．2．5 Questionnaire Design
4．3 Experiment Procedure
4．4．1 Pretest One
4．3．2 Pretest Two
4．3．3 Main Experiment
Chapter 5 Data Analysis and Results
5．1 Primary Analysis
5．1．1 Demographics of Participants
5．1．2 Descriptive Statistics x
5．1．3 Control and Manipulation Checks
5．2 Step One： ANOVA Test for Variation of Three Photo Decoration Cues
5．2．1 Effects on Visual Appeal
5．2．2 Effects on Shopping Enjoyment
5．3 Measurement Model
5．3．1 Exploratory Factor Analysis
5．3．2 Confirmatory Factor Analysis
5．3．3 Reliability Analysis
5．3．4 Validity Analysis
5．3．5 EFA Results
5．3．6 CFA Results
5．4 Structural Model
5．4．1 Structural Equation Modeling
5．4．2 Partial Least Squares （PLS）
5．4．3 Step Two： PLS Test for Effective Responses towards Attitudes and Behavior
Chapter 6 Conclusion
6．1 Overall Conclusion
6．2 Contribution
6．2．1 Contribution to Academics
6．2．2 Contribution to Practices
6．3 Limitations and Future Research
REFERENCES
APPENDIX A
APPENDIX B
APPENDIX C
APPENDIX D
APPENDIX E
APPENDIX F
APPENDIX G
APPENDIX H